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How BMW uses Facebook, Twitter, Pinterest and Google+

Over the past few months I've been looking at how different global brands make use of the main social networks, but so far I've neglected the auto industry.

I've rectified that this week by turning the spotlight on BMW, which as it turns out has a surprisingly strong Facebook presence.

This post follows on from similar articles focusing on brands such as Coca-Cola, Nike, Red Bull, Microsoft and Ikea.

And without further ado, here's a quick look at how BMW uses Facebook, Twitter, Pinterest and Google+...

by David Moth 16 May 2013 11:15am 2 comments

Six limitations of Pinterest for brands

There’s no doubt that Pinterest has grown incredibly quickly, if not too quickly some may argue. The site, which is nearly the second most popular social media site in the United States and most recently had $200m poured into the business.

The backstory for Pinterest is that the image-based, social information sharing network has been one of the fastest-growing consumer sites, with comScore at one point last year noting a 4,000% rise in Pinterest traffic (Tumbler up 168%, Facebook up 4%).

After using Pinterest from the beginning there have always been several features that could’ve improved the usability for everyone.

All the statistics have proved Pinterest to be a leading site with conversion rates been much higher than it’s counterpart Facebook but there’s still room for some significant changes to be made, which will ultimately improve the experience for marketers.

by Tim Grimes 14 May 2013 09:22am 6 comments

How General Electric uses Facebook, Twitter, Pinterest and Google+

B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons.

There’s always Linkedin of course, but that presents an entirely different challenge from the four main consumer networks.

General Electric has managed to buck the trend and achieve a strong social presence, though it’s true that the company blurs the lines between B2B and B2C.

In an interview with Digiday last year, GE’s executive director of global digital marketing Linda Boff said that social platforms have allowed the company to get closer to its customers and tell stories about the human impact of what it does.

by David Moth 08 May 2013 14:55pm 1 comment

How William Hill uses Facebook, Twitter, Pinterest and Google+

The UK’s online gambling sector was worth more than £2bn in 2012 and bookies have been quick to adapt to the digital world to make sure they are maximising their market share.

For example, most of the major bookmakers have smartphone apps and Paddy Power has come up with some excellent viral ads to help raise its profile.

It’s an industry we’ve touched on previously, with stats showing the Irish betting shop is the top performing brand on social networks while Coral proved to have the most user-friendly website.

And with this in mind, I thought it would be interesting to take a closer look at how William Hill uses the four main social networks.

by David Moth 01 May 2013 10:23am 0 comments

70+ epic social media case studies, stats, blog posts and more

At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other.

To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset.

And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart.

Read below for more…

by Andrew Warren-Payne 26 April 2013 15:55pm 7 comments

Three modestly-priced ways brands can become publishers

In an online world, publishers need to become retailers, and brands should think about becoming publishers.

Here are three tools or platforms and some case studies which brands can use, for your enjoyment.

by Ben Davis 26 April 2013 13:39pm 2 comments

How Kellogg's uses Facebook, Twitter, Pinterest and Google+

For the latest instalment in our series of posts looking at how brands use the four main social networks I have decided to turn the spotlight on Kellogg’s.

The breakfast brand has a massive range of products that appear to be well suited to social marketing, so one would probably assume that they have established a strong presence across Facebook, Twitter, Pinterest and Google+.

As you’ll see though, that assumption is almost entirely incorrect.

By way of comparison, check out our other posts that took a similar look at brands including Nike, Walmart, Red Bull, Cadbury and McDonalds...

by David Moth 24 April 2013 13:52pm 6 comments

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.

Coca-Cola is one of those instantly recognisable brands that would rake in fans and followers without even trying, so it’s to its credit that it has active account across the social web.

So, here’s a quick look at how it uses Facebook, Twitter, Pinterest and Google+.

By way of comparison, check out our other posts that take a similar look at other brands including Red Bull, Cadbury, Microsoft, Walmart and Nike...

by David Moth 17 April 2013 13:07pm 2 comments

Start Me Up! A profile of Curalate

Curalate offers visual analytics for marketers looking for metrics on popular sharing platforms like Pinterest.

The startup recently announced Instagram reporting which makes it the first analytics provider to give metrics for Instagram and Pinterest within the same dashboard.

We spoke with Curalate to find out what has been making them tick.

by Ryan Sommer 11 April 2013 17:23pm 0 comments

10 charities and how they use Pinterest

Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities.

It’s a topic we looked at a few years ago in a post that flagged up which charities use Twitter, so I thought it would be interesting to take a similar look at charities that use Pinterest.

To be clear, these aren’t necessarily the ones that I think are doing the best job of using Pinterest, it’s really just a look at how recognisable charities with different aims and causes are making use of the social network...

by David Moth 10 April 2013 13:21pm 16 comments