Posts tagged with 'Pinterest'
At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other.
To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset.
And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart.
Read below for more…
Read more...
by Andrew Warren-Payne
26 April 2013 15:55pm
7 comments
In an online world, publishers need to become retailers, and brands should think about becoming publishers.
Here are three tools or platforms and some case studies which brands can use, for your enjoyment.
Read more...
by Ben Davis
26 April 2013 13:39pm
2 comments
For the latest instalment in our series of posts looking at how brands use the four main social networks I have decided to turn the spotlight on Kellogg’s.
The breakfast brand has a massive range of products that appear to be well suited to social marketing, so one would probably assume that they have established a strong presence across Facebook, Twitter, Pinterest and Google+.
As you’ll see though, that assumption is almost entirely incorrect.
By way of comparison, check out our other posts that took a similar look at brands including Nike, Walmart, Red Bull, Cadbury and McDonalds...
Read more...
by David Moth
24 April 2013 13:52pm
6 comments
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.
Coca-Cola is one of those instantly recognisable brands that would rake in fans and followers without even trying, so it’s to its credit that it has active account across the social web.
So, here’s a quick look at how it uses Facebook, Twitter, Pinterest and Google+.
By way of comparison, check out our other posts that take a similar look at other brands including Red Bull, Cadbury, Microsoft, Walmart and Nike...
Read more...
by David Moth
17 April 2013 13:07pm
4 comments
Curalate offers visual analytics for marketers looking for metrics on popular sharing platforms like Pinterest.
The startup recently announced Instagram reporting which makes it the first analytics provider to give metrics for Instagram and Pinterest within the same dashboard.
We spoke with Curalate to find out what has been making them tick.
Read more...
by Ryan Sommer
11 April 2013 17:23pm
0 comments
Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities.
It’s a topic we looked at a few years ago in a post that flagged up which charities use Twitter, so I thought it would be interesting to take a similar look at charities that use Pinterest.
To be clear, these aren’t necessarily the ones that I think are doing the best job of using Pinterest, it’s really just a look at how recognisable charities with different aims and causes are making use of the social network...
Read more...
by David Moth
10 April 2013 13:21pm
16 comments
For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft.
Bill Gates’ empire still looms large over the global software market, though its fortunes are often overshadowed by Apple’s astonishing level of success.
And much like Google, Microsoft also runs a few of its own social platforms – enterprise network Yammer and Pinterest clone Socl.
So it’s interesting to see how Microsoft makes use of other social networks to promote its products and maintain its fortunes.
This follows on from similar posts looking at brands such as ASOS, Red Bull, Nike and McDonalds...
Read more...
by David Moth
09 April 2013 11:31am
1 comment
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.
It follows on from similar blogs looking at the social strategies of major brands including Nike, Red Bull, Walmart and John Lewis.
H&M has actually gone to the trouble of publishing the basis of its social strategy online. It states that through social media “millions of H&M fans and followers share ideas and opinions and get quick answers to their queries.”
It has official accounts on almost every major social network, including Chinese platforms Youku and Sina Weibo.
Unfortunately my Mandarin is a bit rusty, so for this post I’ll just focus on Facebook, Twitter, Pinterest and Google+...
Read more...
by David Moth
03 April 2013 10:35am
7 comments
The social media gold rush is well underway and many retailers are still weighing up how best to approach social commerce.
With new tools being launched every month and audiences continue to grow social commerce is a tempting prospect for retailers but what sort of return can brands expect to see on their investment?
In this post, I'll explore the prospects of social retail and how retailers can capitalise on sharing.
Read more...
by Eric Abensur
28 March 2013 09:12am
3 comments
Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing.
To find out how the sports giant makes the most of this opportunity, I thought it would be interesting to see how it uses Facebook, Twitter, Pinterest and Google+.
This post is the latest in a series of blogs that have taken a similar look at major brands including ASOS, Tesco, Red Bull, Cadbury and McDonalds...
Read more...
by David Moth
27 March 2013 13:22pm
8 comments
