Posts tagged with 'Pinterest'
Competitions are increasingly popular among brands using Pinterest and are a good way to increase the virality of content by encouraging users to spread branded images across the Pinterest network.
It can also be a useful, if slightly cynical way of quickly boosting your number of followers.
This is no different from the way that businesses have been using Facebook for years, and we recently pointed out eight examples of brands that have run Instagram competitions.
Our new Pinterest for Business Best Practice Guide includes advice on how to run competitions on the platform, including analysis of real life examples.
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by David Moth
05 March 2013 12:49pm
7 comments
In the latest instalment of our blog series looking at how different brands use the main social networks, I’ve decided to shine the spotlight on Ikea.
The Swedish furniture manufacturer is probably one of the most recognisable brands on the planet, and its catalogues are full of striking visuals that are perfect for sharing via social.
Ikea has also just found itself caught up in the horsemeat scandal, so it’s the perfect time to see how it is using Facebook, Twitter, Pinterest and Google+ for customer engagement.
For comparison, I’ve previously looked at how Walmart, Tesco, Red Bull, John Lewis and ASOS use the four main social networks.
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by David Moth
27 February 2013 13:20pm
7 comments
The internet economy may be one of the brightest spots in today's global economy, but the hits taken by shares of publicly-traded prominent internet brands like Facebook, Zynga and Groupon has definitely had an impact on venture backed companies, many of which have had and will have a more difficult time convincing investors that they're worth as much as they might have been able to convince them they're worth a couple of years ago.
You wouldn't know that, however, looking at Pinterest's latest funding round, which made headlines last week. The image-based social network is on the verge of becoming the second most popular social media site in the United States, and despite the fact that it hasn't figured out how to make money, investors poured $200m into the young company at a $2.5bn valuation.
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by Patricio Robles
25 February 2013 15:51pm
0 comments
Despite its reputation for having a predominately female audience, Pinterest is proving to be a successful hunting ground for menswear brands.
New research shows that Topman has more than double the follower count of any other UK retailer and is also adding to its community faster than its competitors.
The eDigitalResearch Social Media Benchmark found that Topman has 87,959 followers, compared to 26,594 for Net-A-Porter and 24,847 for ASOS.
Pinterest has developed from a niche social network into an important marketing tool in little more than 12 months, with its focus on striking visuals and imagery making it the perfect platform for retailers and lifestyle brands.
To help brands take advantage of this opportunity, Econsultancy has published a new Pinterest for Business Guide aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest and want a deeper understanding of best practice.
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by David Moth
25 February 2013 09:45am
0 comments
I spent a number of years as a social media manager - first for PayPal, then giffgaff and, most recently, I was the corporate community manager for the BBC. I feel a strong affinity to those behind the brand handle after being through the wars myself. It's not uncommon to spend sleepless nights at a keyboard, or take a night bus home so you can stay above ground to tweet during an issue ,or be attached to your phone on your only vacation in months. This is the current state of our community directors and their staff.
It was great to see Ogilvy feature three social community managers on their recent panel, The Rise of the New Community Manager, as part of Social Media Week. The panelists included Karen Untereker, U.S. Manager, Social Media at Ford Motor Company, Ariel Norwood, Online and Social Media Team Leader, Northeast Region, Whole Foods Market and Vanessa Wojtusiak, Head of Social Marketing, iHeartRadio and was moderated by Rachel Caggiano, Senior Vice President, Social@Ogilvy.
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by Heather Taylor
21 February 2013 17:58pm
1 comment
According to Toprank CEO Lee Odden’s recent SES London session, content marketing at its very minimum needs to include: brand leadership, customer empathy, storytelling and creativity.
Here are three reasons why some of that creativity should be visual, regardless of your brand or industry.
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by Ryan Sommer
21 February 2013 16:17pm
0 comments
Pinterest has gone from being the social network of choice for hipsters and mums to an essential marketing tool in little more than 12 months.
Its focus on striking visuals and imagery makes it the perfect platform for retailers and lifestyle brands that want to share their most eye-catching content with an engaged and active community.
To help brands take advantage of this opportunity, Econsultancy has published a new Pinterest for Business Guide aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest and want a deeper understanding of best practice.
The 63-page document covers best practice tactics, including statistics and case studies, as well as practical tips for getting started with Pinterest and how to engage with your followers.
And to give an idea of the potential Pinterest has for marketers and ecommerce businesses, check out these stats on the social network’s usage and referrals...
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by David Moth
21 February 2013 13:53pm
2 comments
Red Bull is a great example of a brand built almost entirely on social media, with some mind-blowing PR stunts thrown in for good measure.
Therefore it’s a great case study for our series looking at how different brands use the big four social networks.
We’ve previously examined how Walmart, ASOS and John Lewis use social, with Google+ generally proving to be the weak relation compared to Facebook, Twitter and Pinterest.
But does the same prove to be true for Red Bull?
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by David Moth
21 February 2013 10:24am
3 comments
A recent Gartner press release suggested a major change in the way we might interact with ecommerce in within the next few years. Their prediction is that by 2015 fully half of retail customer identities will be based on social network identities. The report’s main thrust is on the impact of this shift on IT and security infrastructure, but what is much more interesting is the potential for a more direct connection between purchase and social identity.
The logic behind this potential growth is the frictionless “log-in with Facebook or twitter” option that allows customers to skip the laborious sign up or registration process. But the obvious question that arises is: What happens when social identity becomes purchaser identity? When you consider the potential meshing of purchase data with social data there appears to be a huge opportunity here for e-commerce sites to improve sales and build loyalty.
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by Dan Weingrod
13 February 2013 15:58pm
2 comments
In recent weeks I’ve begun looking at the different ways in which some of the world’s biggest brands use social media.
Having already run the rule over ASOS, Walmart and Tesco, the next retailer under the spotlight is John Lewis.
John Lewis has had an excellent start to the year, announcing a 44% increase in online sales over Christmas. You can read more about it in our Q&A with the company’s head of online delivery and customer experience Sean O'Connor.
Unlike Walmart and Tesco, John Lewis doesn’t publish its own social media guidelines online, however in a previous interview its social community manager said that content is key, “with a tailored approach for each social media channel.”
So here’s a quick look at how it uses four of the main social networks...
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by David Moth
13 February 2013 10:13am
8 comments
