Posts tagged with 'Pinterest'
While we have seen Twitter gradually embraced by most companies over the past five years, newcomer Pinterest didn't even exist that long ago and now we are basing strategies on it.
With our shift in attitude toward the effectiveness and importance of social media to marketers and comsumers alike, we are ever looking to the future of these platforms.
With Twitter's release of Vine (and the resurgence of animated gifs everywhere) and their flipflop in openness with their APIs, it's important to stay one step ahead of the game.
Much of the attention lavished on social networks as marketing platforms focuses in on large brands, many of which have invested heavily in these channels and can boast about large audiences.
One of the most popular social networks with brands has been Twitter, which is now generating hundreds of millions of dollars a year in ad revenue and may go public in the next year.
Brands love social media, and as evidenced by the number of high-dollar acquisitions of social media monitoring and analytics firms last year, they love the data that social media generates.
And, on the surface, there's a good reason for that: popular social networks like Facebook and Twitter give brands a front-row seat to the collective conversation consumers are having about their products and services. From that conversation, brands may, in theory, be able to gain valuable insights that help them connect with consumers and serve them better.
Image sharing social platform Pinterest is currently testing a new look, granting access to a 'select few' users before rolling out changes to in the near future.
So far, so-so. Not a day passes without social sites tinkering with their layout or functionality, but given Pinterest's incredible performance in the realm of ecommerce referrals, this could be an important one.
Let's take a closer look...
Earlier this month I analysed the way that Walmart uses social media to engage with its customers, finding that it has built up a large following on each of the major social networks with the exception of Google+.
By way of comparison, I thought it would be interesting to take a look at Tesco’s social strategy to see if there are any major differences in its approach.
As with Walmart, Tesco also publishes its social media guidelines online. It asks staff to ‘live the values’, ‘be authentic’ and respect other people’s copyright, as well as warning that the media and competitors are always watching.
Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts.
The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective.
Social media is one of the most important marketing channels for brands, as it offers unique opportunities to communicate with customers.
But getting social media strategy right isn’t an easy task, and the brands that are achieving the best results tend to be those that are taking risks and trying new things.
With this in mind, I thought it would be interesting to take a look at how major brands use social, focusing on which of the main networks they are active on and how they use them.
And what better place to start that with the world’s biggest retailer: Walmart. Handily Walmart has actually published its own social media guidelines, which include things like 'don't be rude' and 'keep it real'.
So here's a quick look at how Walmart uses Facebook, Twitter, Pinterest and Google+.
It's not exactly new, but you probably encountered far more sites with infinite scrolling functionality in 2012 than you did in 2011, and there's a good chance you'll come across even more in 2013.
With popular services like Twitter and Pinterest bringing infinite scrolling into the mainstream, it's no surprise that more and more designers and publishers are considering doing away with old school pagination.
But is infinite scrolling a good trend or will it soon become a design worst practice?
Branding is both an art and a science and it's a living, breathing discipline that’s always changing. We can’t take a class, get a degree, and sit back on our laurels and say we’re brand “experts”. Even those of us who have been successfully making a living for a long time in building and managing brands need to stay on our toes.
That’s because we live in a world where there are unprecedented changes in technology, social media and consumer macro trends, and all of these have an impact on the way we create strong brands that engage our consumers.
The good news is there has never been a more exciting time to be a digital marketer. The bad news is that it’s never been more challenging.
That’s why if you’re going to be in the game, you’ve got to play to win and commit to continual learning.
It's been another busy year on the Econsultancy blog. Thanks to our wonderful and highly intelligent readers, our traffic has grown YOY, making 2012 our best year ever.
Here's a round-up of some of the most popular posts written by the Econsultancy team this year (see here for our top guest posts). Posts are ranked by number of page views.