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How Tesco uses Facebook, Twitter, Pinterest and Google+

Earlier this month I analysed the way that Walmart uses social media to engage with its customers, finding that it has built up a large following on each of the major social networks with the exception of Google+.

By way of comparison, I thought it would be interesting to take a look at Tesco’s social strategy to see if there are any major differences in its approach.

As with Walmart, Tesco also publishes its social media guidelines online. It asks staff to ‘live the values’, ‘be authentic’ and respect other people’s copyright, as well as warning that the media and competitors are always watching.

by David Moth 24 January 2013 10:36am 8 comments

Social media in 2013: the year we finally go “beyond the like”

Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts.

The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective.

by Heather Taylor 21 January 2013 16:45pm 2 comments

How Walmart uses Pinterest, Facebook, Twitter and Google+

Social media is one of the most important marketing channels for brands, as it offers unique opportunities to communicate with customers.

But getting social media strategy right isn’t an easy task, and the brands that are achieving the best results tend to be those that are taking risks and trying new things.

With this in mind, I thought it would be interesting to take a look at how major brands use social, focusing on which of the main networks they are active on and how they use them.

And what better place to start that with the world’s biggest retailer: Walmart. Handily Walmart has actually published its own social media guidelines, which include things like 'don't be rude' and 'keep it real'.

So here's a quick look at how Walmart uses Facebook, Twitter, Pinterest and Google+.

by David Moth 10 January 2013 13:56pm 1 comment

Infinite scrolling: pros and cons

It's not exactly new, but you probably encountered far more sites with infinite scrolling functionality in 2012 than you did in 2011, and there's a good chance you'll come across even more in 2013.

With popular services like Twitter and Pinterest bringing infinite scrolling into the mainstream, it's no surprise that more and more designers and publishers are considering doing away with old school pagination.

But is infinite scrolling a good trend or will it soon become a design worst practice?

by Patricio Robles 07 January 2013 14:39pm 10 comments

Your brand journey is never finished

Branding is both an art and a science and it's a living, breathing discipline that’s always changing. We can’t take a class, get a degree, and sit back on our laurels and say we’re brand “experts”. Even those of us who have been successfully making a living for a long time in building and managing brands need to stay on our toes.

That’s because we live in a world where there are unprecedented changes in technology, social media and consumer macro trends, and all of these have an impact on the way we create strong brands that engage our consumers.

The good news is there has never been a more exciting time to be a digital marketer. The bad news is that it’s never been more challenging.

That’s why if you’re going to be in the game, you’ve got to play to win and commit to continual learning.

by Julie Cottineau 03 January 2013 16:32pm 9 comments

Econsultancy's top 25 blog posts of 2012

It's been another busy year on the Econsultancy blog. Thanks to our wonderful and highly intelligent readers, our traffic has grown YOY, making 2012 our best year ever.

Here's a round-up of some of the most popular posts written by the Econsultancy team this year (see here for our top guest posts). Posts are ranked by number of page views.

by Graham Charlton 18 December 2012 10:27am 4 comments

Social commerce best practices: infographic

Expectations for Facebook commerce, or f-commerce as it's commonly referred to, may have been set too high, and social may not be as big a player this holiday shopping season as some might have hoped, but that doesn't mean that social doesn't have a big role to play in the ecommerce market.

In a new infographic produced as part of its 2012 Social Commerce IQ: Retail report, software vendor 8thBridge takes a look at where retailers are at today with their social efforts, and where they most innovative are going with their social networking initiatives. For retailers looking for a path forward, it focuses in on the best practices those innovators are applying to get the most out of social.

by Patricio Robles 12 December 2012 14:58pm 3 comments

Six simple social media tips to get you noticed

There are loads of ways to stand out on social media platforms, but frankly nothing beats due diligence and knowing what the hell you’re doing does it?

I spend a lot of time monitoring all of Econsultancy’s social feeds, and there are a number of small mistakes that I see pop up regularly.

They’re all easy to remedy and fixing them will make your social posts look cleaner, tidier and all-round more professional.

With that in mind, here’s one tip for each of the major platforms that you can use every single day...

by Matt Owen 12 December 2012 10:25am 14 comments

Three popular ways to sabotage your B2B social marketing strategy

Launching marketing messages onto social media? Stop. Telling your unique, compelling story and humanizing yourself online? Stop. Listening with social media... all in hopes of selling B2B professional services?

While most experts advise us to do these things on social media we're actually doing more harm than good. Here's why and what to do instead to create leads and sales and 3 things that can do more harm to your B2B company than good.

by Jeff Molander 30 November 2012 15:50pm 12 comments

The ultimate social media image sizing cheat sheet

With all the recent changes to our favorite (or not so favorite) social networks with Facebook covers, Twitter header images and YouTube branded channels, businesses have had to redesign their images and rethink of how they represent themselves visually online.

This gave way to a lot of new creative campaigns on Facebook, Google+ and Pinterest but is has led to a lot of social media managers scrambling to get the images just right.

by Heather Taylor 29 November 2012 13:18pm 31 comments