Pinterest | Internet Marketing Blog

19% of women in the U.S. now on Pinterest: report

While men in the U.K. may have a special place in their hearts for Pinterest, the third most popular social network in the United States is widely considered to be a hangout for women.

Brands seem to be on board with this notion. The US Army, for instance, turned to Pinterest when it wanted to reach a female audience online.

by Patricio Robles 17 September 2012 15:41pm 2 comments

How small businesses can use Pinterest for a content marketing boost

Being from San Francisco, I’ve always had a soft spot for the underdog small business or high street boutique, and coming from a social media background, I love to stay on top of new ways social can help this market segment.

In the past, we've looked into how Pinterest can be used for link building and blogger outreach, as well as some of the big players getting involved with the new niche social network.

But can Pinterest still even be considered niche?

by Ryan Sommer 17 September 2012 11:08am 9 comments

On trend: fashion brands and social media

Social fashion pioneers, such as ASOS and Topshop, understand that social media isn’t all about ‘Likes’ or follower stats.

There has to be a reason beyond ‘engagement’ for a fashion brand to use a social channel: it has to contribute to customer loyalty, customer service, or sales.

We’ve been looking at what some of the most social fashion brands are doing on social media, and whether they’re going beyond the number of ‘likes’ to creating engagement that has a real impact on business.

by Tamara Littleton 10 September 2012 10:21am 8 comments

Team social and email for better results: infographic

We repeatably hear about the death of email but yet it's traditionally one of the best ways to connect with your customer. By adding the traction of social media, the value of both communication channels with receive a boost.

Experian recently released a new infographic to highlight the best ways to use various social channels in your email and which ones get the most traction.

by Heather Taylor 23 August 2012 21:12pm 1 comment

Pinterest shows Facebook how to make a great mobile app

It’s been a busy week for Pinterest. First of all it announced that it was opening it doors to everyone following an extended Beta phase, and then it launched new iPad and Android apps.

Mobile has proved to be an extremely important growth area for social networks, with research from inMobi showing that social apps are the second most-popular activity on smartphones behind search.

Facebook has clocked up more than 500m mobile users while more than 60% of Twitter’s 140m active members access the service via mobile devices.

So does it offer a decent mobile experience? I tried out its new Android app using a Samsung Galaxy S2...

by David Moth 20 August 2012 13:10pm 1 comment

Pinterest opens to everybody: what it means for brands

According to Experian, Pinterest is the third most popular social network in the United States. So it's no surprise that brands have flocked to set up shop, particularly given that Pinterest may be a far more profitable platform for brands than social networking stalwarts like Facebook and Twitter.

What's remarkable about Pinterest's rise is that up until yesterday, the social network was still technically in an invite-only beta. One of the reasons cited for this was the company's desire to maintain cachet and a feeling of exclusivity. Others suggested that the startup was trying to mitigate scaling risks, which can easily put a dent in a promising startup's plans.

by Patricio Robles 10 August 2012 16:07pm 2 comments

Use of Instagram growing among top brands: report

Brands continue to invest heavily in their presences on social media stalwarts like Facebook and Twitter and when it comes to newcomers, Pinterest seems to be creating the most buzz.

But the company that Facebook agreed to purchase for $1bn, Instagram, is quietly seeing adoption from a growing number of brands.

by Patricio Robles 09 August 2012 15:18pm 2 comments

Nine awesome Pinterest infographics

Pinterest is no longer the new kid on the block - it has clocked up more than 10m users and has proved to be a valuable tool for generating both traffic and conversions.

We've seen several reports that it drives more sales than Facebook and taken a look at Sony's Pinterest strategy.

Furthermore, we've looked at six brands making good use of Pinterest and two that aren't, as well as blogging nine best practice tips for brands.

And here are some of the best Pinterest infographics we've seen, including details on its user base, how marketers can make best use of it, how Pinterest will change social commerce and why pinning has proved to be so addictive...

by David Moth 06 August 2012 10:36am 1 comment

Five ways marketers can deal with social media fatigue

Prior to Facebook's IPO, a survey asked Americans what they thought of the world's largest social network. The results: more than half believe it's little more than a passing fad.

Right or wrong, talk of social media fatigue is on the rise and that has marketers, many of which have been investing substantial sums into social initiatives, on alert.

by Patricio Robles 31 July 2012 15:48pm 3 comments

Should brands and retailers try to capitalize on images?

If you're a retail brand or online retailer, the popularity of services like Pinterest is a reminder of the prominence of images online. Each day, countless photos are uploaded and shared on the web, and many of them relate to products brands and retailers hope to sell.

Which raises an important question: how can they capitalize on this?

by Patricio Robles 27 July 2012 17:36pm 2 comments