How healthy is your PPC account?
Whether you’ve been managing your PPC account for a while, just taken over a new account or even want to audit how your PPC agency is doing, it can be overwhelming to work out how well an account is performing.
Here at Confused.com we manage several different PPC accounts, and have compiled a list of reports you could run every month (just using AdWords) to check how ‘healthy’ your accounts are.
(I must thank 2 agencies we work with: NetBooster and Essence Digital for inspiring some of these for us!).
Google’s semantic search set to revolutionise SEO
Well co-ordinated press releases over the past couple of weeks provide a hint at what Google has up its sleeve.
We believe it will mark one of the most significant changes to search engine marketing since AdWords was launched.
In fact, this could be the beginning of the end of search results as we know them...
The big lie of AdWords average position
I'm going to tell you a story. A story about a metric in AdWords that people trusted.
People grew to love this metric, they told their bosses how it was doing, they made changes to their campaigns based on it, and they judged their performance on whether it went up or down.
But those people didn't see below the surface. Lurking under the superficially obvious meaning of the metric was a hidden dark truth: the metric wasn't just pointless, it was lying to them.
That metric is Average Position, and I'm sure quite a few of you are guilty (if unintentionally) of taking it at face value.
Using real-time PPC pricing to increase sales
Many online retailers have hundreds if not thousands of products for sale on their sites.
For these retailers there is great value in using real-time pricing in their PPC ads to drive conversion.
However, such a strategy can bring challenges for a team.
Brands are finding new budgets for Facebook advertising
Search budgets have increased by 19% over last year, Facebook spend has doubled in the same period, and the money for Facebook campaigns isn't cannibalising other online budgets.
Seven changes Search plus Your World brings to PPC
Search plus Your World is well underway in rolling out for English language Google.com searches.
The new evolution of Google is effectively live in the States and for many people in the UK, like myself, who search on the .com site by default rather than the .co.uk.
Search plus Your World impacts PPC just as it impacts SEO. Let’s look at seven reasons why your PPC strategy might need changes due to Search+
How did Google AdWords algorithm changes impact campaigns?
Just over a month ago, Google announced the global roll-out of an update to the AdWords algorithm, which increased the value of landing page relevancy and worth when determining Quality Score.
Google predicted that the changes would alter keyword Quality Scores and ad positions for some campaigns. However, the company claimed that most brands would not see a significant change in overall performance.
Product Ads and the CPA model: the future of search?
With its new Product Ads format, which could potentially be offered on a cost per action (CPA) model as well as cost-per-click (CPC) next year, Google is offering brands an entirely new way to engage in and measure search advertising.
2012 looks set to be a huge year for search.
Top 10 tips for improving your PPC landing pages
As Econsultancy highlighted earlier this month, Google has introduced the most significant changes to its PPC algorithm for some time.
We’re all aware of how important click-through rates are in determining your Quality Score but Google’s recent update now places greater emphasis on the importance of landing pages.
Alongside the undoubted effect such pages can have on improving conversion rate we’ve compiled Top Ten Tips for anyone looking to either build or choose the best possible landing pages for their campaigns.
Top 10 tips for testing PPC ads
Testing different adverts in your Google Adwords account is easy to implement and can be a real quick-win within your PPC strategy.
Testing can help you to drive better-converting traffic to the site, improving your Google Quality Score (QS) thus reducing your CPC’s and all the while making the auction tougher for your competitors.
Here are my top 10 tips for testing PPC ads...
