PPC | Internet Marketing Blog

Was 2012 the 'year of the tablet'?

Last year I analysed whether the industry claim that 2011 would be the 'year of the mobile (device)' was correct.

It seemed those clever industry commentators got it right on that occasion.

This year we've stepped it up a notch, got more specific and it's time to examine whether or not 2012 really was the 'year of the tablet'.

by Oliver Walker 27 February 2013 14:21pm 1 comment

Australia leads the way in tablet and smartphone ad share

Australia is leading the way globally when it comes to share of ad clicks from tablets and smartphones, according to recent research from Marin Software.

The Mobile Search Advertising Around The Globe report found that Australia has the highest penetration of click share from tablet devices (9.3%) and the third highest penetration of click share from smartphones (11.7%).

Similarly, Australian marketers spend the highest percentage of their budget (8%) per device on tablet advertising than any other market, and have the second highest allocation of budget put towards smartphones (8.8%).

by Claire Brinkley 19 February 2013 22:00pm 1 comment

SEO & PPC: friends with benefits

SEO and PPC are two search engine marketing disciplines that a lot of people have tried to compare in the past, each discussing the merits, and the clear advantages and disadvantages for both sides.

Many SEO and PPC marketers argue also about which one is better for providing return…

by Jimmy McCann 13 February 2013 11:04am 0 comments

Google AdWords changes the game with enhanced campaigns

Within the last hour Google has announced what is being described by many commentators as one of the most fundamental changes to Adwords in years.

The focus of the change is to enable advertisers to target people at the right time, in the right place, with the right advert and call-to-action. Effectively, the structuring of Adwords campaigns is becoming device independent, removing the ability to have specific mobile, tablet or desktop targeted campaigns.

This is a hugely important update - and mindset change - for any advertiser who is investing in PPC.

by Andy Heaps 06 February 2013 21:55pm 8 comments

Google anti-trust ruling: the implications

Widely heralded as a victory for Google, the recent outcome of the American Federal Trade Commission’s exhaustive 19-month investigation into allegations of anti-competitive practices nevertheless contains at least one point that should have some (minor but beneficial) impact on the PPC marketplace in the near future.

by Pete Whitmarsh 24 January 2013 13:53pm 1 comment

Q&A: John Lewis on the ingredients of a successful multichannel retail strategy

As less forward-thinking retailers have gone under in the past couple of weeks, John Lewis has been a high street success story, thanks in no small part to its multichannel approach.

The retaier achieved a 44% increase in online sales over Christmas, so what lessons are there for other retailers?

I've been asking John Lewis' Head of Online Delivery and Customer Experience Sean O'Connor abut the secrets behind its success...

by Graham Charlton 21 January 2013 11:44am 3 comments

14 reasons behind John Lewis' 44% increase in online sales

It proved to be a fruitful Christmas for John Lewis, with like-for-like sales up 13% in the five weeks to December 29 compared to the same period in 2011.

And the news from its ecommerce store was even more impressive. Online sales grew almost three-times faster at 44.3% and now account for a quarter of all group sales.

In fact it reached more than £800m in annual sales through Johnlewis.com in December.

So how has John Lewis managed to pull off such a massive increase in online sales? Here’s a run down of some of the reasons behind its continued success...

by David Moth 03 January 2013 11:12am 38 comments

Why YouTube advertising is worth another look

YouTube is the most social of Google’s channels. `if you’re targeting niche markets, it can work well to drive targeted traffic to your site, for fairly low cost.

So much has changed on YouTube in recent months that it’s really worth another look for PPC.

It's also fairly straightforward: the hardest part is creating the video. Even that can be simpler than you think. You don’t always need a professional videographer, or a huge budget.

If you choose the right format and targeting method, simple things like customer testimonials, information and instruction videos can work really well.

by Alistair Dent 02 January 2013 09:23am 8 comments

My 2013 Google AdWords wishlist

AdWords has made some giant steps forwards in 2012, but I still have a fairly substantial list of additional features that I would like to see soon.

So here I present my AdWords wishlist for 2013:

by Pete Whitmarsh 11 December 2012 10:40am 5 comments

Six tips for Christmas PPC advertising

Research shows that half of all online Christmas sales transactions are now driven by search advertising, with UK retailers enjoying a return on pay per click (PPC) spend of £13.21 in 2011.