Gary Vaynerchuk transformed online wine sales at his parents business through his passionate and entertaining wine videos online. The New Jersey based wine retailer took to the web in 2006, and since then his popular Web video series “Wine Library TV” has boosted both Gary's public profile and his parents' liquor store — from a $4
million annual business into a $45 million one.
His video blog attracts an average 80,000 viewers for daily tastings and commentary, and Gary has appeared on mainstream media outlets from Conan O'Brien to The Today Show. His unconventional approach to wine (he convinced O'Brien lick a rock and to get at some of the notes common in wine) has earned him a cult following.
This week, he released the first book in his ten-book deal with Harper Collins. "Crush It! Why NOW Is the Time to Cash In on Your Passion" advises readers on how to turn their hobby — through enthusiasm, hard work and the power of the Internet — into a successful career. I caught up with Gary to chat about how he built his business on social media and why successful people who advise against working hard are lying.
After reading about the Brody PR fail I thought I’d compile a list
of common issues experienced by journalists when dealing with PR
A good PR makes things easy for journalists. They
coordinate things behind the scenes. They follow up promptly on requests for
further information or interviews. The understand the subject matter
and how the journalist / publication plays a part in communicating news
to a wider audience. And they do not try to pull the wool of your eyes.
A bad PR can be ill-informed, demanding, haughty, deceptive, intrusive, and sometimes plain idiotic.
if you work in PR and want to improve your game then try to avoid any
of the following. Any of these things will harm your personal
reputation, and damage the chances of gaining coverage for your client.
A new study released today from Wetpaint and the Altimeter Group
confirms that deep engagement with consumers through social media
channels correlates to better financial performance.
I was surprised to hear that one mommy blogging community (Momdot) has called for a PR blackout for a week in August.
is challenging bloggers to participate for one week in August in a PR
Blackout challenge where you do not blog ANY giveaways, ANY reviews,
and Zero press releases. In fact, we don't want you to talk to PR at
ALL that whole week. We want to see your blog naked, raw, and back to
It's inevitable: when opportunity pops up on the internet, there are plenty of snake oil salesmen waiting to take advantage of it.
The field of SEO provides the perfect example. While there are plenty of reputable guns for hire and firms providing SEO services, there are also plenty of snake oil salesmen promising the moon but delivering a bag full of sand.
An online survey conducted in April and May among 450 members of the
Counselors Academy, a Professional Interest Section of the Public
Relations Society of America, revealed that mastering social media
skills is one of the top three issues for PR professionals in 2009/2010.
According to M2Moms, a report from the Market to Moms Coalition, 60% of moms feel marketers are ignoring their needs, and 73% feel advertisers don't really understand what it's like to be a mom. The challenge, says the report, is sensing her distinct, timely needs and responding in a way that truly resonates.
PR practitioners should pay close attention to the number of journalists using social media tools. A few years ago, people were sceptical that most journalists would
use social media tools at all. Even though the social media press release
format, and the desire to get news in feeds, grew out of a journalist's
frustration with traditional press releases, the perception was that it
would not catch on with non-tech journalists.
Brands interested in reaching women online should know that while social networks offer the most reach, blogs have the most influence.
Storytelling is being hailed as the new big idea, but it's not that
new. What makes a good story in this viral, user-generated, post
advertising world has always made a good story.
From papyrus to pulpit
to plasma screen, the attributes of a ripping yarn have remained the
same: credibility, digestibility, and most importantly, emotional