PR | Internet Marketing Blog

The beginning, middle and end of brand storytelling

Storytelling is being hailed as the new big idea, but it's not that new. What makes a good story in this viral, user-generated, post advertising world has always made a good story.

From papyrus to pulpit to plasma screen, the attributes of a ripping yarn have remained the same: credibility, digestibility, and most importantly, emotional resonance.

by Nicholine Hayward 04 June 2009 11:47am 3 comments

5 reasons press releases suck (and 5 ways to make them suck less)

Press releases. Love 'em or hate 'em, entrepreneurs and companies spend large sums of money sending them out every year. Some have to because they're publicly-traded and others do so because they believe that a press release is a crucial part of 'spreading the word' about their products and services.

If I had $100 for every entrepreneur I've met who expected a press release to do big things for his or her new business, I'd probably own my own bank in Antigua.

by Patricio Robles 01 June 2009 14:42pm 1 comment

The power of social media for customer service

We've written about the potential of using social media for customer service, or at least monitoring and responding to customers' comments and complaints, and here is a great example of how valuable this can be.

Naked Wines, which launched last December, was very quick to get involved in social media; it has a Twitter account as well as a Facebook group, and this example shows the value of monitoring and responding to customers' concerns where they are talking about you.

by Graham Charlton 21 April 2009 11:44am 14 comments

Domino's Social Media Mess

by Rebecca Lieb 14 April 2009 19:34pm 14 comments

Five simple tips for building, managing and monetising online communities

It's no surprise that social media sites continue to thrive. However, as Andrew Seel explained at Econsultancy's breakfast briefing this week, successfully building an online community entails more than just having a presence on such sites. Rather, it's about encouraging active engagement and collaboration with the brand to provide mutual value for the company and the customer alike.

Here, we explore some of the key points from Andrew's presentation ...

by Aliya Zaidi 09 April 2009 10:30am 2 comments

5 simple tips for improving your media outreach

If a great product is created but nobody knows about it, does it really exist? This isn't some philosophical question without answer: of course it doesn't exist!

This is why marketing and PR is so important, especially for new businesses. Making sure people know about your product is a prerequisite for success and for obvious reasons, most new businesses see media attention as one of the best ways to introduce their products to the public.

by Patricio Robles 07 April 2009 09:21am 1 comment

How not to screw up a PR opportunity

Recently I approached a well-known internet personality about an interview. I wanted to discuss a new website he had launched and get his perspective on the market it's competing in.