To succeed, companies should forget about the future
In a world where technology changes rapidly and businesses that don't
keep up often perish, it's no surprise that many companies keep one eye
on the present and one eye on the future as they develop their strategies.
On the surface, it seems sensible. After all, not paying attention to the future seems like a dangerous if not potentially fatal mistake.
But is this really the case? Or can focusing too much attention to the future be equally dangerous?
2012: five things to watch
Despite questions about the global economy and volatility in the markets, 2011 proved that there's no place quite like the technology industry, where innovative new services and products continued to win adoption by both consumers and businesses.
With 2012 just around the corner, it's time to ask: what's around the corner?
17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein
Following are my personal views on what will be interesting and important in the world of digital marketing and e-commerce for 2011.
I haven’t given extensive justification for any of these. It’s just what I feel to be likely from my many conversations with industry influencers.
I’d be very interested to hear your thoughts, or feel free to post a link to your own predictions.
The year of mobile: fact or fiction?
Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry forward. Econsultancy's new Mobile Marketing Buyer's Guide explores the various developments that are removing the barriers to growth.
The future of digital marketing, according to the Twittersphere
One of our big annual events is taking place in less than three weeks. It’s called The Future of Digital Marketing and promises to be a thought-provoking day out.
In advance of the event we thought it would be good to ask some of our tuned-in Twitter followers for their insight. The response was great, with more than 50 people chiming in with suggestions, from Arabic bazaars to eyeball scanning to the colour puce.
So here’s what Team Twitter thinks is in store for the coming months and years...
Analyst forecast for 2009
With the end of 2008 nearly upon us, it seems that a great number of analysts have become very quiet after any earlier notion that digital would be recession-proof has now been crushed.
