Posts tagged with 'publishers'
The hot potato in display advertising right now is definitely real-time bidding, something that goes for both the supply side and the demand side of the now famous display eco landscape originally created by LumaPartners.
But to the wider digital marketer, the term “real time bidding” can perhaps be somewhat misconstrued.
Digital media doesn’t need to be traded based on a auction and for this reason, the term 'automated trading' is becoming increasingly popular instead and something we are beginning to use more readily when communicating the benefits to agencies, advertisers and publishers.
Last September, Google acquired Zagat, a company that built a world-famous brand around printed restaurant guides.
Thanks to the internet and the rise of user-generated reviews sites like Yelp, Zagat like so many other print publishers had seen a stunning reversal of fortunes before Google swooped in to buy it.
Thanks to its $3.1bn acquisition of DoubleClick in 2008, Google is one of the biggest players in the display advertising space.
It's a competitive market on the advertiser side, but companies like DoubleClick must also compete to woo and retain publishers. So Google is making a concerted effort to do just that by sharing some of the data it's gleaned from the DoubleClick network.
For developers building mobile and tablet apps, in-app billing is an indispensable monetization tool.
After all, it's often easier and more profitable to give an app away for free and then charge for extra features. This is particularly true for gaming apps.
But there's another monetization tool that many developers, particularly those building content-rich apps, have been eying: in-app subscriptions.
Compared to the digital doldrums some traditional media companies, such as record labels, have found (and put) themselves in the past years, times look relatively good for book publishers.
At least that's the way it appears if you look at the January 2012 figures published by the Association of American Publishers (AAP), which includes data from over 1,000 book publishers.
Large multinational corporations and consumer brands spend big bucks on market research, and for good reason. Figuring out what consumers are thinking about and what they want can help inform crucial product development and marketing decisions.
If you're an entrepreneur or small business owner, having access to similar market research insight is probably a very appealing proposition, but the costs typically put that market research out of reach.
Google is hoping to change that with a new offering called Google Consumer Surveys.
For many companies, nothing has historically been more important for traffic than search, making search a virtual holy grail. But for some publishers, social is fast becoming the new search.
Take the Guardian, for instance. According to Tanya Cordrey, who is the director of digital development for the news organization, "It’s only a matter of time until social overtakes search for the Guardian."
It remains to be seen whether tablets are the future of publishing or not, but one thing is undeniable - they will be an increasingly important part of the publishing landscap
So it's no surprise that major publishers like Conde Nast have been investing heavily in making sure their publications are available on devices like the iPad.
For nearly 250 years, Encyclopaedia Britannica has been a household name. Once the encyclopedia of record, chances are your family had an Encyclopaedia Britannica set sitting on the bookshelf, or that you've picked up a heavy volume at school or the library.
Yesterday, however, Encyclopaedia Britannica announced that it's going all digital and will no longer be a print publisher.
As ebooks become a more prominent part of the publishing market, authors, publishers and digital distributors like Amazon are increasingly experimenting with new formats.
One of those formats is the 'esingle'. As the name suggests, these are ebooks that are fairly short (usually longer than a magazine article but shorter than a full book).
Typically sold in the range of 99 cents to $2, or 70p to £2, the value proposition of esingles to the consumer is simple: quality content, no bloat.