Posts tagged with 'publishers'
If there's a sexy space on the consumer internet right now, group buying is it. Although there are arguments about whether or not market leader Groupon's first national deal with Gap was really as successful as it appears on the surface, one thing is for sure: companies large and small smell big money in group buying deals.
One of those companies is Yelp, and although it has plenty of competition, Yelp may be one of the few upstarts with the potential to put a dent, even if slight, in Groupon's rise.
The Huffington Post, with its legion of unpaid contributors, has
provided a controversial model for journalism and publishing in the
digital age. Despite the controversy, it's hard to
argue that the Huffington Post hasn't had some success with its model
The model has apparently worked well enough to interest stodgy old
publishers to get in on the act. According to a tweet from Forbes
editor David M. Ewalt, Forbes.com will soon see its own brand of the
HuffPo model: standard journalistic fare supplemented with "a level 2
bottom of the pyramid: 1000s of outside contributors."
Yesterday, Sugar Inc., an online publisher focused on women's media,
purchased FreshGuide, a group buying startup similar in nature to
According to Sugar Inc. CEO Brian Sugar, the purchase was a no-brainer for his media company:
"We believe the winning business model for next generation media
companies must include diverse revenue streams...we believe that
FreshGuide will provide local advertisers the ability to advertise to
Sugar's large audience in a high-quality and cost-effective manner."
The iPad has been talked about as a potential saviour by publishers eager to find new ways to monetise their content, and a number have already launched apps for the device.
However, while iPhone apps are useful to make the content more accessible on a small screen, is this really necessary when standard websites already work well and look good on the iPad?
I've listed some of the pros and cons of iPad apps for publishers. I'm sure there'll be more, so please let me know below...
When major advertisers and agencies are looking to buy media online,
they typically turn to companies like comScore and Nielsen for audience
measurement data. That makes these companies extremely important to
Unfortunately, smaller publishers and startups in most cases simply
can't afford to jump in bed with the comScores and Nielsens of the
world. That has created opportunity for upstart competitors like
Quantcast and Compete, which are aiming to away at their positions in
Facebook may increasingly be on the receiving end of criticism related
to its stance on privacy, but the world's largest social network is
still one of the top places to reach consumers online.
With more than 400m registered users globally, Facebook is the world's largest
social network, and publishers looking to stay connected with their
users and acquire new users have plenty of Facebook tools at their
disposal to do just that. Here are seven of them.
Despite the fact that paid content and premium services are back in
fashion today, a significant number of online publishers still rely
wholly or partially on advertising revenue.
Yet many of them shoot themselves in the foot by engaging in behavior
that limits their potential to generate ad revenue instead of boosting
According to the 2010 Display Advertising Study conducted by Advertiser Perceptions on behalf of Collective Media, the number of advertisers planning to increase their spend this year on site-specific ad buys is greater than the number planning to increase their spend on ad networks.
The study, which was based on interviews with 420 advertisers, found that nearly half of the advertisers interviewed planned to spend more money this year with "spending increases limited to vertical content and video sites". While ad networks are also set to be the recipients of greater spending, the number was closer to a third of respondents.
Yahoo has been forced to throw in the towel quite a few times over the years. From search to music to travel, getting out of markets may arguably be the one thing Yahoo still does well.
And the list of markets Yahoo gets out of continues to grow. Yahoo's latest shuttering: its AdSense-like ad network, Yahoo Publisher Network (YPN).
Ken Fisher, the founder and editor-in-chief of popular online tech
publisher Ars Technica has a message to readers who use ad blockers:
you're killing us.
In an effort to defeat ad blockers, last Friday Ars experimented with a technique
designed to prevent Ars readers with ad blockers from viewing Ars
content. According to Fisher, the experiment was a success
"technologically" but not surprisingly, a "mixed bag" socially.