Linkbait may not deliver ad clicks, but it delivers...links
Linkbait may be good for online publishers' traffic levels, but what does it do for their bottom lines? According to research conducted by Perfect Market, not much.
The company, which aims to help online publishers, including newspapers, better monetize their properties, analyzed more than 15m articles across 21 newspaper websites this summer to determine which types of articles bring home the bacon.
2 easy ways to track social networks in Google Analytics
With so many resources spent on social media marketing these days, the job of analyzing its effectiveness in the overall marketing mix is becoming more important.
If you're using Google Analytics to track your site's visitors and revenue, you'll notice that by default you can analyze traffic mediums such as direct, organic etc, but what about social networks as a standalone traffic medium?
To achieve this level of reporting in Google Analytics and to basically tweak Google Analytics to create this traffic medium, you've got two options.
