Posts tagged with 'relevant ads'

UK consumers want more relevant ads but worried about cookies: stats

A majority of UK consumers (55%) would prefer to see more relevant ads served to them online, while 52% are happy to see ads as they appreciate that it allows them to access free content.

However, though 48% presumably aren't happy to see ads, just one in ten would pay for ad-free content.

A study published by the IAB and ValueClick, based on 2,000 interviews (conducted online and offline), looks at consumer attitdudes to online ads, privacy and, of course, cookies.

Here are a few of the stats from the study...