Posts tagged with 'Research'
Online advertising spend will grow faster in Canada than anywhere in the world over the next four years, according to a heavyweight new PricewaterhouseCoopers report.
PwC's Global Entertainment and Media Outlook, which looks at the international media industry between 2007 and 2011, forecast the amount of money advertisers spend online will grow to US$2.03bn (£1.02bn) by 2011.
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by Robert Andrews
27 June 2007 14:00pm
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Increasing online spend helped the UK ad market grow 3% to £4.2bn in the first quarter, the highest Q1 increase since 2005, according to new Advertising Association (AA) figures.
Only the outdoor, cinema, and internet sectors saw an increase in spending, with the web ad market growing 42% from the first quarter of 2006.
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by Graham Charlton
26 June 2007 09:49am
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UK online retailers have widely differing levels of speed and accuracy when dealing with customer enquiries, according to a new study.
A test of leading etailers by Talisma found 45% failed to reply to customer emails, while only 47% of those that did provided "accurate and complete information" in their responses.
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by Richard Maven
22 June 2007 15:52pm
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The majority of small businesses in the UK have yet to realise the commercial benefits of the internet, according to a new report.
The UK Online study found two thirds of British firms with fewer than ten employees have no internet connection.
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by Richard Maven
22 June 2007 12:15pm
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Internet banks have fared particularly badly in a new study that suggests the industry has lost trust from the majority of UK consumers.
The Unisys-commissioned survey found that 71% of customers do not trust their banks, while the two worst rated brands were web-based.
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by Richard Maven
22 June 2007 09:24am
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Just under four fifths of internet shoppers are happy with the retailers they use online, according to new figures from the IMRG.
The report found that the web was customers' preferred channel for two categories of goods - 64% of respondents preferred to buy books, DVDs and CDs online, while 56% preferred to shop online for travel bookings and tickets.
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by Graham Charlton
20 June 2007 12:00pm
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Britons who refuse to shop online due to security fears could be missing out on annual savings of £175m to £375m, according to a government study.
The Office of Fair Trading's Internet Shopping study (pdf) found a high level of worry among consumers about risks involved in using credit cards to make web payments - but it's worry that is often unnecessary.
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by Robert Andrews
20 June 2007 08:28am
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Around a fifth of American shoppers will go online to buy their dad a gift this Father's Day, according to new research.
The National Retail Federation found 18.7% of people will turn to an e-commerce store to buy a gift for the occasion, which is marked this weekend.
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by Robert Andrews
15 June 2007 12:00pm
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Britons aged 15 to 24 are 25 percent more likely to use the internet than the rest of the country - and social networking is among the strongest attractions, according the findings of a new report.
Those in this youngest age bracket also spent more time online than the average internet user, according to comScore's April figures.
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by Robert Andrews
11 June 2007 09:49am
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Many organisations are wasting money on web analytics deployments because they are ill-equipped to make the most out of data, according to new research.
The global survey (pdf) of attitudes among analytics providers and end-users, billed as the largest so far, found that analytics was still misunderstood by the vast majority of firms.
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by Richard Maven
08 June 2007 08:40am
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