Research | Internet Marketing Blog

Top UK blogs, ranked by unique users and impressions

Last Friday I wrote a post called “Are inbound links the best way to measure a blog’s influence?”, where I challenged a study published by Edelman and Technorati.

That study ranked the top blogs in the UK by influence, but rankings were determined solely by links from other blogs. My big issue is that the quantity of links doesn’t tell you very much, not when many blogs listed in Technorati are spam blogs.

In any case, I don’t believe that PR professionals or media planners would subscribe to this link-based methodology to measure influence (or very much else for that matter).

So I promised a closer look at the top blogs in the UK, ranked by a more suitable metrics: unique users and page impressions.

After the jump, the results...

by Chris Lake 18 October 2006 12:20pm 2 comments

Customers unhappy with broadband customer service

A new survey has shown that consumers are generally happy with the quality of home internet services, but also revealed a high level of dissatisfaction over customer service.

In Point Topic’s latest Broadband Consumer Survey, 91% of broadband customers said they were happy with the quality and reliability of their internet service, and 82% are satisfied with download times.

by Graham Charlton 17 October 2006 14:55pm 2 comments

Social networkers reject ads

Users of social networking sites are becoming impervious to traditional ads and turning instead to their friends and colleagues for information and product recommendations, according to a new study.

by Richard Maven 17 October 2006 08:55am 0 comments

Blog round-up: The Venice Project, Friendster and Wal-Mart’s Web 2.0 woes

A summary of today's major stories doing the rounds throughout the blogosphere...

by Richard Maven 16 October 2006 16:11pm 0 comments

Web searches to kill window-shopping?

Europe’s high streets could eventually be devoid of banks, travel agents and mobile phone shops as consumers turn to the web for research, according to ACNielsen.

A study by the analyst group found consumers used window-shopping less than the net when choosing their purchases, except when it came to clothing and accessories.

by Richard Maven 13 October 2006 13:45pm 0 comments

Are inbound links the best way to measure a blog’s influence?

An article in the FT this week attempted to cast some light on the most influential blogs in the UK and Europe, though the methodology used to calculate the blog rankings leaves a little to be desired.

The piece was based on a study conducted by blog search engine Technorati and Edelman, the PR firm, but instead of using traditional metrics such as reach and audience share, it used the number of inbound links to determine a blog’s ‘influence’.

So what’s wrong with that?

by Chris Lake 13 October 2006 12:18pm 4 comments

Google tightens grip on UK search market

Google has increased its dominance of the UK’s search market this year, according to new figures that also show almost 1m searches are being conducted per hour by British web users.

by Richard Maven 11 October 2006 12:27pm 0 comments

Study: ‘social local search’ catching on

Hitwise research director LeeAnn Prescott has released some data showing traffic to local directories employing user generated content (UGC) is growing faster than traditional 'yellow pages' (directory) sites.

by Richard Maven 11 October 2006 11:24am 0 comments

Telecoms companies criticised for poor online customer service

New research has shown that online companies need to dramatically improve their customer service and offer more help to customers on their sites. Telecoms providers came off worst in the survey, with banking websites the best performers.

The survey, by eService provider Transversal, has revealed that customers often face waits of up to 2-3 days for their emails to be answered, a situation which is exacerbated by the lack of online help offered by some websites. Some 60% of customer emails are generated by the lack of available information on websites.

by Graham Charlton 09 October 2006 14:31pm 0 comments

Chinese bloggers reach 17 million mark

The number of bloggers in China has now topped the 17 million mark, and 34 million have signed up for blog accounts, according to a recent survey.

The research, by the China Internet Network Information Centre, also revealed that 75 million people read blogs on a regular basis in China, more than half of the 123 million internet users in the country.

by Graham Charlton 09 October 2006 11:21am 0 comments