Posts tagged with 'resolutions'

A New Year’s diet for overstuffed Christmas inboxes

UK marketers’ number one New Year’s Resolution must be to improve the email experience they offer their subscribers.

People are simply being force-fed too much email, which is typified by the sheer volume of emails sent during the festive period, consisting of sales and promotional emails that are mostly one-dimensional, monotonous and repetitive.

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by Margaret Farmakis 20 December 2010 12:54pm 4 comments