review | Internet Marketing Blog

Social commenting shootout: Livefyre Vs Disqus

Social commenting is hot, to the tune of $15m as evidenced by the latest funding round from LiveFyre, a dominant player in the space. This brings the startup’s total funding to $21m.

What exactly do the platforms LiveFyre and their competitor Disqus bring to your website or blog? Is one better than the other in any given area? Should comments even be “real-time” and “social?”

I did a bit of my own investigating, and these results are by no means scientific or conclusive.

I'd love to hear member thoughts (yes use our web 1.0 commenting system) if anyone out there has been using one or the other on their website for extended time and has feedback to share!

by Ryan Sommer 08 February 2013 14:46pm 20 comments

Consumer trust and the new dynamics of buyer behavior

Against recent years’ difficult economic background, consumer buying behavior has changed dramatically, leading to an increase in customer acquisition costs via “traditional marketing”.

Today’s buying journey is more accurately represented by a walk of multiple paths as opposed to the still used but now outdated “purchase funnel”.

Today’s purchase journey combines in-store visits; research conducted online and via mobile web, search queries, visits to comparison websites, visits to brand and retail websites; and, critically, consulting trusted reference sources such as customer reviews and the opinions of friends and family.

by Richard Anson 30 January 2013 12:39pm 0 comments

Dominos: iPad app review

Dominos has invested in the mobile channel in the UK over the past couple of years, and this has paid off, with £10m of sales generated by the iPhone app alone in eight months.

Now the pizza firm is following the launch of mobile sites and apps for Android and iPhone with an iPad version.

by Graham Charlton 02 September 2011 11:08am 3 comments

AutoTrader: iPad app review

Following on from a successful iPhone app, Auto Trader released a version for the iPad last week.

The launch is in response to growing levels of traffic on autotrader.co.uk from Apple's tablets. In the last six months, traffic from these devices has grown by 133%.

I've been checking the new iPad app out...

by Graham Charlton 12 July 2011 10:53am 3 comments

Viator: iPhone app review

Viator released a tours and activities apps for the iPhone and iPad this week, as the company aims to tap into the growing mobile commerce market.

The iPhone app allows users to search for activities wherever they are and book them through the phone, while the iPad version seems to be aimed more at the armchair user.

I've been trying the app out...

by Graham Charlton 19 May 2011 11:20am 1 comment

Seatwave: iPhone app review

Ticket reseller Seatwave released its first iPhone app recently, which finds upcoming tickets for events in the user's local area.

The Seatwave app uses information on the user's location and the contents of the iPod to recommend upcoming concerts.

by Graham Charlton 06 May 2011 11:58am 1 comment

Intelligent Life: iPad app review

The Economist recently launched a free iPad version of Intelligent Life, its quarterly lifestyle and culture magazine.

The user experience offered by many magazine apps has been the subject of criticism recently, with many resembling 'an interactive CD-Rom from the 90s'.

Publishers' iPad apps need to provide a credible and usable alternative to print editions, as well as adapting to the platform, if they are going to become successful. So, does the Intelligent Life do this?

by Graham Charlton 11 January 2011 10:20am 1 comment

House of Fraser: mobile site review

Department store retailer House of Fraser has added another element to its multichannel strategy with a new mobile website, which has been optimised for a range of devices.

The mobile site has been developed by Usablenet, also behind the mobile sites of Tesco, M&S and John Lewis.

I've been trying the new mobile site...

by Graham Charlton 07 January 2011 10:17am 3 comments

Ciao: mobile site review

Shopping comparison and review site Ciao announced a new and improved mobile site last week, which aims to capitalise on the increased usage of smartphones.

Ciao has experienced a 200% rise in mobile visitors over the last 15 months, so it makes sense to cater for this growing mobile audience.

by Graham Charlton 28 June 2010 11:08am 0 comments

App review: Vente-privee for iPhone

Private online shopping site Vente-privee released an iPhone app last week which allows users to access the sales from the main website and make purchases via mobile.