reviews | Internet Marketing Blog

Effective e-commerce: improving the consumer browsing experience

With an increasing number of retailers turning to the web to grow revenues and acquire customers, e-commerce competition is fiercer than ever before.

When online shoppers are browsing with intent to buy, retailers need to do everything they can to make the process informative and enjoyable, so offering the best possible browsing experience is crucial to keep customers spending.

We recently tested today’s digital highstreet by surveying 1,000 consumers about their attitudes and personal experiences before benchmarking these findings against the performance of the UK’s top 25 retailers.

by Maria Wasing 25 October 2012 09:04am 1 comment

How to optimise your product reviews for higher conversion rates

Reviews are a great way to increase your conversion rate but the reason we see them fail to have an impact is often down to execution.

The efficacy of reviews depends on the system design i.e. how the reviews are rated, the ease of rating, how they are displayed.

One reason people resort to reviews is to reduce risk and avoid post purchase regret.

This article looks at the contrast between a weak and strong review, and provides three simple questions you should ask to strengthen your product reviews and close more sales.

by Fabian Alvares 26 September 2012 09:30am 5 comments

Consumers don't trust paid media: report

Brands are increasingly paying for 'Likes', followers and reviews, and despite the risks associated with this activity and the questionable efficacy of the tactic, there may be a logical reason for it.

That reason: according to Nielsen, consumers trust earned media, such as recommendations from friends and online reviews, far more than they do paid media.

by Patricio Robles 19 September 2012 17:32pm 2 comments

Online reviewers are altruistic [infographic]

People leaving product reviews online are motivated by helping fellow shoppers or to reward companies for good service.

This infographic from Demandforce also looks at how consumers are influenced by reviews, and their importance for local businesses.

by Graham Charlton 18 June 2012 10:11am 1 comment

Yelp inks deal for Bing Local Search

When Google announced that it was acquiring Zagat, it looked problematic. After all, Zagat was a publisher struggling to stay relevant in the digital age and Google was the world's biggest search engine. The potential conflicts the deal could create were huge.

One of the companies likely to have been most concerned with the acquisition was Yelp. Along with other popular user-generated reviews sites, it has arguably played a key role in Zagat's woes. With Google behind it, would the Mountain View-based company push Zagat content at the expense of a company like Yelp, which it once reportedly looked to buy?

by Patricio Robles 14 June 2012 15:45pm 3 comments

Google launches Google+ Local with Zagat content, makes Zagat.com free

Last September, Google acquired Zagat, a company that built a world-famous brand around printed restaurant guides.

Thanks to the internet and the rise of user-generated reviews sites like Yelp, Zagat like so many other print publishers had seen a stunning reversal of fortunes before Google swooped in to buy it.
Thanks t

by Patricio Robles 31 May 2012 17:42pm 1 comment

Ten interesting digital stats we've seen this week

Here's a round up of digital marketing stats we've seen this week.

Topics include connected TV, mobile email, social media customer service, QR codes and Angry Birds...

by Graham Charlton 04 May 2012 17:16pm 2 comments

Qype weeds out thousands of fake reviews

Qype has announced that it cut more than 2,000 fake reviews last month as it seeks to clean up its listings.

It said that around 3% of new reviews have been deleted since it declared war on unethical listings last year.

by David Moth 24 February 2012 12:49pm 13 comments

Smart phones, tablets were a big part of holiday shopping: report

Marketers know that smart phones and tablets are increasingly part of the "path to purchase" for many consumers, but how big a role did they play in purchasing decisions this past holiday season?

According to Google, a big one.

by Patricio Robles 14 February 2012 17:12pm 0 comments

Bad reviews improve conversion by 67%

Social commerce company Reevoo has released research that suggests bad reviews are good for business.

The company found that 68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see anything negative at all.

by Vikki Chowney 10 January 2012 11:32am 15 comments