Super Bowl fail: Toyota spams Twitter
The Super Bowl is an exciting time for the brands that shelled out big bucks to reach millions of consumers on one of the biggest days in the world of sport.
That was certainly true for Toyota. The carmaker had high hopes for its Camry Effect campaign, which it described as one of the "most ambitious social media campaigns we've ever implemented." But did it get a little too excited?
Facebook finally files for IPO
The wait is over. Last night Facebook filed its much-anticipated S-1 paving the way for an IPO which could happen in as little as a few weeks.
The company, which was founded in a Harvard dorm room in 2004, is looking to raise $5bn - though there is still the possibility that it could raise as much as $10bn if it sees strong demand.
Facebook IPO filing could come next week
After years of waiting, one of the most widely-discussed IPOs ever -- that of social networking giant Facebook -- is all but certain to happen this year as the company is forced to make public disclosures in the coming months.
The exact timing of Facebook's IPO has been the source of much speculation, but according to the Wall Street Journal, the wait may be over next week.
UK and US retailers benefit from increased search spend
The 2011 holiday shopping season was a banner year for online retail, which broke numerous records. Savvy retailers can pat themselves on the back; the best have become incredibly adept at enticing consumers and delivering a great customer experience.
But they'll probably also want to thank their spend on search according to a new report by IgnitionOne, which found that significant increases in this area for Q4 boosted impressions, clicks and transactions.
Facebook more profitable than Amazon. Who cares?
Facebook's revenue growth over the past several years is almost as impressive as its user growth. And with money pouring in, thanks in large part to advertisers eager to reach consumers on the world's largest social network, its profits are growing. How much?
According to Michael Arrington, Facebook generated nearly $800m in operating income in the first six months of this year.
By comparison, Arrington's sources said the company produced $1bn in operating income in all of last year.
Is Facebook a black hole for brands?
With more than 750m users, Facebook is one of the most populous online hubs through which consumers can be reached.
That, not surprisingly, has made it a platform of significance to brands which thrive only when they reach consumers.
On the surface, many brands are succeeding, piling up 'likes' for their Facebook Pages by the tens of thousands, hundreds of thousands, and in some instances, millions.
But according to London-based monitoring and analytics company Market Sentinel, brands aren't doing as well on Facebook as it might appear.
Will $50 in ad credits make small businesses like Facebook?
With more than 750m users, Facebook is the world's largest social network. So it's no surprise that marketers have flocked to the Facebook in an effort to reach consumers online.
But Facebook's COO, Sheryl Sandberg, knows that multinational brands and Madison Avenue ad agencies aren't necessarily the most lucrative group of 'marketers' her company can court.
Daily deals: hazardous to your online reputation?
For many merchants owners, daily deals services are very attractive. Their promise: lots of customers coming through the doors in a short period of time. And no up-front fees to boot.
The appeal of the daily deal has driven the growth of some of the fastest growing companies ever.
Majority of marketers unhappy with mobile ads: report
Recently, Razorfish's Paul Gelb suggested that the spend on mobile ads could soon surpass the spend on television ads, even though television advertising currently has a hundred-billion-dollar-plus lead.
There is, of course, good reason to believe that mobile advertising's best days are ahead. Mobile penetration is significant, and smart phone penetration is growing rapidly.
11 ways to measure the value of social media
This article is the third in a series of ongoing extracts from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that currently occurring.
Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.
This extract, written by Econsultancy's US Vice President of Research, Stefan Tornquist, focuses on the ins and outs of measuring social media.
