Search | Internet Marketing Blog

Aaron Kahlow: 'Big Data has zero to do with any campaign or its size' #IMW13

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space. Our third interview features Aaron Kahlow from the Online Marketing Institute.

Aaron's mission statement for the OMI is to enable professionals to execute efficient campaigns, drive higher ROI, and advance personal career goals.

Read on to find out Aaron's current thoughts around "big data," the state of search and more.

by Ryan Sommer 24 April 2013 18:30pm 0 comments

Integrated Marketing Week 2013: Jonathan Salem Baskin on "Search is not broken"

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space. Our second interview features Jonathan Salem Baskin who also spoke at JUMP 2013 in New York.

Jonathan Salem Baskin founded Baskin Associates in 2003 to put decades of experience in digital marketing to good use for clients. We featured insights he contributed to AdAge ("a social campaign that does nothing but entertain is as artificially opaque as the worst output of the bad old days of mass media") in this 2010 post.

Read on to find out Jonathan's current thoughts around the state of search, "big data" and more.

by Ryan Sommer 10 April 2013 16:34pm 1 comment

A day in the life of a... Head of SEO

Matt Sawyer is Head of SEO at Datadial, and agreed to tell us about the ins and outs of his role, as part of our new 'day in the life' series, which aims to shine a light on what digital professionals do during an average working day.

If you fancy doing something similar to Matt for a living then be sure to check out the search marketing jobs on our digital jobs board.

Alternatively, if you already work in the digital industry and would like a Day In The Life profile then you can throw your hat into the ring by emailing (please put your role in the subject line).

by Chris Lake 09 April 2013 12:04pm 10 comments

Five demoralising Google Trends

Google Trends is a time vacuum. Many a time I’ve been lost, exploring abstruse, spurious and tantalising connections between search terms, instead of doing actual work.

Below, with more than a hint of my own tastes, I’ve screenshot some of what I consider to be dispiriting Google Trends (one of the more fun uses of Trends).

See if you agree with my pseudo-pop-culture laments. Yes, this is a pre-UK holiday post, a bit of fun, but, with the inclusion of YouTube search data in Google Trends as of this week, now is a great time to get stuck in yourselves.

by Ben Davis 28 March 2013 12:38pm 5 comments

UK's online gambling sector worth £2bn in 2012: stats

Sports, and especially 'in-play', betting is leading the growth in the UK's online gambling market, with the sector worth more than £2bn in 2012.

For example, football betting has grown by 69% during 2011 to 2012, making it the second most lucrative, after horse racing.

Stickeyes has released a report on the sector, which looks at the top 50 keywords driving online search, and which brands are cleaning up.

Here are a few highlights from the study...

by Graham Charlton 25 March 2013 16:41pm 4 comments

Northern lights on search and social: Bing, Google, Twitter and Dell at #RIMC13

For Game of Thrones fans Iceland provided the beautiful background for one of the most unique conference experiences ever.

Today, many of the leading experts on search and social gather to share content and insight at the Reykjavik Internet Marketing Conference (RIMC).

Thought leaders and industry experts from across the Globe talk us through “Seven search Kingdoms” that help make up the online marketing space in 2013: Search, SEO, Social, Content, Mobile, Local and Video.

The conference organized by Kristjan Mar Hauksson and Nordic Emarketing is a two-day boot camp with great speakers and fantastic content focusing on search and social.

Brands from across the globe gather to share insight and the epic list includes speakers from Bing, Google, Dell, Twitter, AOL, Spotify, SAP and iCrossing.

Econsultancy’s very own Ashley Friedlein has spoken in the past at RIMC as it now marks its 10th anniversary!

I asked the experts on their top tips for managing search and social in 2013....

by Andy Betts 22 March 2013 14:55pm 0 comments

Ultimate guide to Google+ Sign-In: more than authentication

With social media authentication a common sight across the web, Google takes it one step further with their latest Google+ Sign-In.

With many questioning the worth of Google+ as a social media channel, there needed to be a change in their marketing model to give brands and publishers a reason to invest time into the platform. So, bright and early on the morning of February 26th, Google introduced Google+ Sign-In to the web community.

Now it is possible for users to sign into a website via Google and bring along their information from the Google+ social graph for an “upgraded experience”; something Facebook and Twitter have been doing for a long time.

by Andrew Isidoro 22 March 2013 09:59am 4 comments

A plea to all data geeks: speak human

An innumerate marketer begs the new species of click-sniffer to make a bit of an effort and translate your undisputed brilliance into some language other than Klingon or Ithkuil.

If you believe the bloggers (and who doesn't?), marketing departments all over the world are clearing out the desks of their PR, advertising and 'corporate communications' dinosaurs to make room for the new breed of data geek.

On the whole, that’s good, but data is only useful if the lessons it provides can be communicated in terms that people can understand.

by Doug Kessler 19 March 2013 11:06am 14 comments

Australia leads the way in tablet and smartphone ad share

Australia is leading the way globally when it comes to share of ad clicks from tablets and smartphones, according to recent research from Marin Software.

The Mobile Search Advertising Around The Globe report found that Australia has the highest penetration of click share from tablet devices (9.3%) and the third highest penetration of click share from smartphones (11.7%).

Similarly, Australian marketers spend the highest percentage of their budget (8%) per device on tablet advertising than any other market, and have the second highest allocation of budget put towards smartphones (8.8%).

by Claire Brinkley 19 February 2013 22:00pm 1 comment

Seven steps for effective Twitter monitoring

Twitter is Econsultancy’s largest and busiest social channel. At time of writing we have about 125,000 followers there, and are growing consistently.

Keeping an eye on all the activity there and looking for useful opportunities takes up a substantial part of my day, and while there are a number of paid services that can update me and keep me supplied with reports, I also like to check in realtime throughout the day.

I thought I’d quickly run through the various searches I have in place so that you can set up an effective realtime monitoring station...

by Matt Owen 06 February 2013 11:15am 12 comments