Brands are finding new budgets for Facebook advertising
Search budgets have increased by 19% over last year, Facebook spend has doubled in the same period, and the money for Facebook campaigns isn't cannibalising other online budgets.
The price of SEO: infographic
The most common hourly cost of SEO consultancy is $76-$200, according to a new survey by SEOmoz.
However, cost-per-project is the most common pricing model and is offered by 70% of the agencies and consultancies surveyed.
Another search marketer’s wishlist for 2012
It’s a new year, it’s another new list of search marketing predictions... but what do search marketers really want? What would liven up the year ahead?
Nine is my lucky number so here’s my top nine, to be taken with a pinch of salt and a reminder to be careful what you wish for....
2012 search predictions: the experts' view
I've been asking a number of search experts to look back to last year, as well as giving their predictions and hopes for 2012.
The growing influence of social signals on search features heavily in the predictions, as do concerns about cookie compliance laws and SSL search...
Four critical ways mobile search is different
How well do you understand the needs of mobile searchers, and are your campaigns capitalising on the growth of mobile?
Has Google just patented behavioural quality signals?
Google scored a new patent this week. Does it indicate a change in direction behind the search giant’s logic or even pose yet another problem to Google’s competitors?
Four ways the SEO industry could rule the world
SEO has changed beyond recognition over the last ten years. At one point SEO was an obscure hobby for geeks chatting to one another over Usenet. Then it became a cottage industry. Then SEO became a career prospect.
Now it’s a huge industry that commands the attention of CMOs and CEOs of multi-national companies.
TV and search: associative marketing in a two-screen world
Everyone is aware of product placement, the deliberate incorporation of a product or brand into a movie, television episode or other media vehicle to promote it to the viewing audience, typically in a subtle way to create affinity and recognition over time.
However, there’s more to product placement than simply placing a Papa John’s pizza box in clear view in a major sitcom.
From a marketer’s perspective that is only one facet of how what appears on TV can impact on what consumers then think about and do, and it isn’t limited to just brand placement, recognition and recall either.
U.S. mobile ad spend to top $1bn this year: report
As internet-connected mobile devices find their way into the hands of more and more consumers, advertisers are increasingly focusing on the mobile channel.
Earlier this year, comScore found that the number of advertisers buying mobile inventory has grown 120% in two years.
Given the rise of mobile, it's no surprise that some are suggesting mobile could quickly become one of the most important channels for advertisers.
For instance, Razorfish's Mobile Practice Lead, Paul Gelb, has predicted that mobile will surpass the $130bn/year television advertising market -- and soon.
How to view regional search traffic in Google Analytics
As a web analyst, I have been playing around with Google Analytics for many years now and have increasingly enjoyed watching and waiting for new features that a)add better ability to gain insight about a web business and b) make my life easier!
Features such as custom variables and event tracking have been an absolute gift in terms of being able to understand who visits my clients’ websites, which features are interacted with and what value this delivers my clients.
Frustratingly of course, there are areas where things could just be a little bit better and that’s where (in all honesty) we get to have some fun by re-working the way Google Analytics delivers data by creating hacks and being creative with filters.
