PR is no longer the future of SEO. It already is PR.
SEOs recognise this, and the majority are now carrying out online PR: whether they call it that or not, all decent SEOs are now creating content and reaching out to online influencers.
General marketers realise this. In a survey we recently conducted of 250 UK marketers, 52% said that PR and SEO work closely together in their organisation, and a whopping 71% think their PR agencies are experts at SEO.
But how are those PR agencies performing in their newfound position as SEO experts?
Images are increasingly important to the customer experience and search yet many sites are not optimised to take advantage.
In the early days of the web images were typically small and of low quality. We all remember the little animated men at work icons that littered the web in its infancy.
However, as users have moved from dial-up to broadband connections, the number, size and quality of images on the web has increased significantly.
Just three months after it was downgraded as a penalty for alleged 'black hat' link-building techniques, US department store J.C. Penney has recovered its organic search visibility on Google.
How the retailer achieved this provides a good example of how Google penalties work.
It is widely accepted that SEO has evolved from simplistic initiatives such as keyword density and frequency within a page of content. Search algorithms are continually evolving to understand context and attitudes based on advanced semantic analysis.
That said, understanding the target keywords of a given web page will always remain a key focus for SEO development. The main principal remains; each page should have a clear and unique theme.
I believe in encouraging people to do things for themselves. SEO is a vital part of evolving a website yet many businesses struggle to understand what SEO means and how they can get to grips with it.
SEO is not a dark art, it is an incredibly intuitive process that encompasses many disciplines, from research to writing content and building social media presence. Nobody is a master of all of them but you can take control of key components of your SEO strategy, helping you focus spend on areas where you need the greatest help.
That's not to say that investing in the services of a dedicated SEO partner (freelance or agency) isn't a good thing - if you don't have the resource or inclination to do this properly, then paying a specialist can be a commercially sound decision. SEO is a long-term commitment, you can't treat it like a toy to be played with for a few months, then thrown to the back of the cupboard.
This post outlines the top six things that you can do in-house to improve your website optimisation with links to free online tools to help you on your journey.
Having spent time improving your SEO, building natural links and
optimising on site elements then I bet you cannot wait to see the
results. If you're anything like most people (including yours truly),
you'd look at traffic to your site as an indication of how well you've
done. Although the end result is higher numbers of visitors to your
site due to better ranking, it might be while before your ranking will improve.
On the other hand by using Google
Analytics it's easier to see short term improvement in your SEO by
extracting hidden data gems so it's really a question of knowing where
to look. Here are four tips...
How many times have you sat through an SEO
presentation and heard 'it’s all about links, and one link from the BBC
is worth more than 1,000 low level directories.'
Google relies on media links to calculate PageRank, a gauge of website
authority. These links bring order to search results, which is why
everyone uses Google, which is why they make so much money. Brands
therefore need media links to achieve SEO success in Google, which is fair
But what do media owners get for providing the authority map
behind Google’s meteoric rise? Plummeting advertising revenues as Google hoovers up the lot. This
seems a bit of a kick in the teeth, but what can they do about it?
Here at Econsultancy we like to figure out what makes Google tick, not
least because we know what it’s like to be on the end of a Google
blackout (which ain’t pretty, and causes headaches).
We recently published an update to our hugely comprehensive SEO Best
Practice Guide, which contains 300+ pages of in-depth tips to help you
climb the search engine rankings*. If you need the detail then I
recommend you download and print it out for future reference.
In addition we have also published many SEO ‘tips’ posts over the
years, and I thought I’d collate a bunch of the more popular ones for
your viewing pleasure. Get some...
Running PPC and SEO campaigns in isolation from each other often means many learnings and advanced SEM tactics and techniques are being missed. This post looks at some of the ways your PPC campaign can inform your SEO strategy and vice-versa.
The experts, it turns out, were right. The internet continues to spread across the world with incredible fervour. Nowadays, internet access can be found in even the most remote corners of the world.
Deep in the Philippines lies the tropical island of Boracay, which
until only recently relied on a single power generator for the entire
island. Today however, high speed wireless internet can be accessed from just about any bar, restaurant, hotel or café on the island.