Posts tagged with 'seo strategy'

Eight tips for dealing with on-site SEO on huge websites

Ecommerce currently makes up a whopping 43% of Argos’ business and is predicted to surpass 50% by 2015, so managing the company’s search strategy is an incredibly important job.

At Brighton SEO on Friday Argos’ search marketing manager Dan Patmore gave an insight into the way SEO works at the company and the tactics he uses to ensure his ideas are implemented.

Patmore currently has two people working for him internally and also outsources part of the process to NetBooster, but even then he said that managing on-site SEO remains a huge challenge.

How often should you review your SEO strategy?

It doesn’t matter how well your search engine optimisation (SEO) strategy is working for you, it’s always worth taking the time to revaluate and see if it could be doing better. Your returns might be impressive, your strategy masterful, but in these times of tightened budgets, you need to be confident that every penny you spend is worth it.