Posts tagged with 'seo strategy'
Ecommerce currently makes up a whopping 43% of Argos’ business and is predicted to surpass 50% by 2015, so managing the company’s search strategy is an incredibly important job.
At Brighton SEO on Friday Argos’ search marketing manager Dan Patmore gave an insight into the way SEO works at the company and the tactics he uses to ensure his ideas are implemented.
Patmore currently has two people working for him internally and also outsources part of the process to NetBooster, but even then he said that managing on-site SEO remains a huge challenge.
It doesn’t matter how well your search engine optimisation (SEO)
strategy is working for you, it’s always worth taking the time to
revaluate and see if it could be doing better. Your returns might be impressive, your strategy masterful, but in these
times of tightened budgets, you need to be confident that every penny
you spend is worth it.