Posts tagged with 'SERPs'
Times are tough and that's especially true for big media companies, including publishers like newspapers.
Advertisers are cutting back and that means that all online publishers are competing for a piece of a smaller pie. While traffic figures aren't the be all and end all of ad sales, traffic does matter.
When you're a digital marketer or deal with issues like SEO on a day-to-day basis, it's easy to forget that there are lots of people running businesses that leverage the internet in some way who are trying their best to learn and stay on top of trends without all the resources of the 'pros'.
I was recently speaking to an acquaintance who runs several small mom-and-pop ecommerce websites and as we discussed his use of AdWords, he told me something quite interesting: despite the fact that his campaigns weren't performing, he felt the need to continue spending a little money with AdWords because he thought it would help with his organic ranking.
In my opinion, being able to track how people are finding your website through search engines is one of the most important data points available to business owners and marketers.
After all, since SEO can make or break a website, knowing which search terms are producing organic traffic is crucial to evaluating your SEO success and analyzing what you can do better.
But a new change that Google is testing makes it impossible to track this data if you use a third-party analytics provider.