Posts tagged with 'site review'
E.M. Forster, great Victorian-born champion of the internet, sorry, humanism, once wrote this:
"Letters have to pass two tests before they can be classed as good: they must express the personality both of the writer and of the recipient".
The Royal Mail's revamped website is the latest in a string of big organisations meeting new and improved standards in customer experience.
The aesthetic of the site accounts largely for its improvements, and the site as it stands can be seen, excuse me Edward, to express more of the Royal Mail's personality as well as those of its various audiences.
First, I'll look at some interesting little here's and there's from around the site before panning out.
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by Ben Davis
31 January 2013 10:11am
11 comments
Sportswear brand New Balance recently unveiled several new e-commerce sites for its US and UK brands.
Alongside the main New Balance brand there is a UK site for Warrior and US sites for Cobb Hill, Aravon and Dunham.
Built using Demandware’s platform, the aim is to create scalable e-commerce offerings that will help the company with its plans for global growth.
The homepages certainly look impressive, but what is the purchase process like?
We have previously flagged up Quiksilver as an example of shopping basket best practice, so using the same criteria I looked at how New Balance stacks up...
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by David Moth
17 September 2012 10:54am
1 comment
I've been taking a look at the Lego.com website from a user experience perspective.
The site was redesigned last year by e2x, and contains some excellent features which other sites could learn from, especially on its product pages.
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by Graham Charlton
07 June 2012 12:56pm
6 comments
I've been taking a look at the Sears website from a user experience perspective to see what the retailer does well online, and where it can improve.
I've highlighted some excellent features on the site that other online retailers could learn from, some relatively minor irritations that would annoy users, and problems that may make users abandon the site.
Overall, the site performs well and contains some excellent features, such as proactive use of live chat.
However, even with the best sites, there is always room for improvement...
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by Graham Charlton
14 May 2012 16:03pm
3 comments
Four Seasons unveiled its new website earlier this month, with many eyebrows raised as a result of the reported $18m pricetag.
While this seems like a lot of money for a site relaunch, it is an international brand, and the $18m may cover more than just a redesign.
The important point is whether or not this website will help it achieve its aim of improving its online revenues, which currently stand at 12% of overall sales.
With the help of some user testing videos (kindly provided by whatusersdo), I've been looking at the user experience on the new Four Seasons site.
While the site contains some great imagery and content, there is plenty of room for improvement, and it's a big fail on accessibility...
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by Graham Charlton
01 February 2012 11:00am
15 comments
House of Fraser unveiled an updated version of its website recently.
Online sales rose by 110% in the first 24 weeks of the year, and House of Fraser aims to continue this growth with the redesigned website.
The previous incarnation, as reviewed here by Paul Rouke in 2007, was a good site, but the new version provides a more up to date, streamlined look.
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by Graham Charlton
12 August 2011 09:41am
5 comments
Republic launched its first mobile commerce site this week, becoming the latest fashion retailer to do so.
From the various mobile site and app reviews I've written, consumer surveys and more I've compiled a checklist of key points to create a usable mobile site. (Please suggest any others I may have missed out).
I've been comparing the new Republic site against this checklist...
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by Graham Charlton
08 June 2011 10:53am
1 comment
Clothing brand Lyle and Scott is the latest retailer to begin selling on Facebook, with the launch of a store on the site yesterday.
The Lyle and Scott Facebook store is basically a version of the mobile website, which was released last year. It's an interesting solution to the problem, and any retailers that already have a mobile site could follow this example.
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by Graham Charlton
25 May 2011 11:11am
4 comments
Retailer Mothercare launched its first mobile commerce site this week.
The user interface was designed in-house, while the site was developed by Usablenet, which has also worked on mobile sites for John Lewis and M&S.
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by Graham Charlton
20 May 2011 12:30pm
6 comments
Having been one of the last big brands to begin selling online in the UK, H&M's e-commerce launch last year was a major disappointment.
Among the problems were a lack of attention to SEO, too much Flash, and generally poor usability.
Yesterday I had an email from H&M telling me that it has launched a new website. In the interests of fairness, I've been seeing what improvements have been made...
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by Graham Charlton
15 April 2011 09:12am
20 comments
