Posts tagged with 'site review'
Insurance firm Hiscox relaunched its UK website at the beginning of the month, with the aim of simplifying the company's online offering.
As well as providing general information about the firm, the Hiscox UK site allows customers to apply for insurance quotes and buy policies online. Providing complex financial products online can be a challenge, so I've been seeing how Hiscox performs in this area...
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by Graham Charlton
21 July 2009 13:24pm
4 comments
Flight search aggregator Nowfly was launched at the end of last year, and the company has just launched a redesigned version of the site.
I reviewed the website in December shortly after it launched, and also interviewed CEO Dan Hart. I've been seeing what changes have been made to the Nowfly website.
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by Graham Charlton
20 July 2009 14:50pm
4 comments
The Littlewoods Direct website has relaunched this week with a
new name in an effort to appeal to younger customers, and billing
itself an an 'online, social department store'.
The site has been rebranded as Very,
and contains a social network element with contributions from
celebrities such as Fearne Cotton, as well as as the usual e-commerce
stuff. I've been trying it out...
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by Graham Charlton
14 July 2009 10:00am
100 comments
The Independent launched a new mobile website last week. According to the newspaper, the site aims to offer a 'faster, simplified version of its news for users on the move'
A number of newspapers, including The Guardian and FT.com, have launched or revamped their mobile sites this year, so how does the Indie's offering compare?
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by Graham Charlton
07 July 2009 09:30am
0 comments
Having been one of the higher profile victims of the credit crunch, Shop Direct Group relaunched Woolworths today as an online retailer.
There is still some affection and nostalgia for the brand, so resurrecting it online seems like a smart move, but how does the Woolworths website shape up?
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by Graham Charlton
25 June 2009 12:14pm
20 comments
Having sold social search engine Jellyfish to Microsoft in 2007, founders Brian Wiegand and Mark McGuire started work on Alice.com, which launched in beta this week.
Alice.com provides an online marketplace for users to buy a whole range of household goods; nappies, batteries, soap and more, and for CPG manufacturers to sell directly to customers. I've been trying the site out...
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by Graham Charlton
24 June 2009 12:47pm
4 comments
Furniture retailer Heal's relaunched its website recently, working with 10CMS and Venda to increase the company's online sales.
Heal's e-commerce head Mike Traill told Retail Week that the site has helped to increase conversions by 20%, and that the company is on course to drive 16% of its total sales via the web. I've been looking round the site to see what changes have been made...
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by Graham Charlton
19 June 2009 11:06am
1 comment
Asda.com was the third biggest supermarket online in terms of traffic in the most recent Hitwise Hot 100 list, but its site has been looking dated for a while and in need of a revamp.
However, the supermarket has recently launched a new version of Asda.com, and has revamped its grocery, financial and Asda Direct sections.
Having pointed out ten things that Asda could do better online last year, including navigation issues, and the way the site's different sections linked up, I've been looking at the new site to see if it has fixed some of these flaws...
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by Graham Charlton
10 June 2009 11:11am
1 comment
Developed by mathematicians from Oxford University, Bill Monitor allows consumers to compare phones and tariffs and find the best price plan from the five network operators.
It has also received accreditation from Ofcom, meaning the site can place a nice logo on the homepage which should help reassure customers using the website to select their next mobile phone contract. I've been tying it out...
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by Graham Charlton
04 June 2009 10:00am
3 comments
Epiqfashion.com is a website that has been launched to provide an outlet for suppliers to the now defunct Principles chain to sell the stock left over, which is estimated to be worth £5m.
This is a good way of dealing with all of this stock, but having had a look at the website, the execution could have been better. Here are a few suggested improvements...
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by Graham Charlton
01 June 2009 12:54pm
5 comments
