Retention is Apple's key to iPhone success: report
Apple is arguably the most dominant company in the mobile market today, but its dominance doesn't depend on market share. Indeed, America's most valuable company doesn't dominate mobile market share, but it does reap the majority of the profit.
That's obviously not what Apple's competitors want to hear, but it gets worse: Apple is far, far better at keeping its customers, and will increasingly have the opportunity to poach theirs.
The smartphone is basically the holy grail: study
Just about everyone in the marketing and technology fields has accepted that mobile and more specifically, the mobile internet, are really, really important. That's true today, and it's only going to be more so in the future.
But many believe that mobile is more than just really, really important; they believe it will be far and away the most important channel as more and more consumers become armed with smartphones.
According to a study conducted by market research firm Ipsos OTX on behalf of Google, that belief has some supporting evidence.
jQuery goes mobile
With more and more individuals accessing the web through mobile devices, publishers will increasingly find that they need to offer satisfactory mobile browsing experiences to attract and retain visitors to their websites.
For publishers using the jQuery JavaScript library, that may get a little easier thanks to the jQuery Mobile Project, which was announced last week.
Apple tries to throw competitors under the bus, but they won't go quietly
Apple's press conference last Friday was a notable event for the company. Not simply because Steve Jobs took the stage, but because the purpose of the press conference was to address problems being reported with an existing product, the iPhone 4.
It was unfamiliar territory for Apple and Steve Jobs. Jobs, of course, is used to introducing new products, not dealing with an existing one that is the subject of customer complaints, class action lawsuits and a media firestorm.
UK customers unhappy with mobile commerce: survey
Just 4% of consumers find making purchases on their mobiles to be a hassle-free experience, with loading times and product display the biggest bugbears.
The Brandbank M-commerce report is based on a YouGov survey of 2,255 UK consumers, and underlines the need for retailers to look at their mobile commerce offerings.
HP saves Palm, or does it?
After serving as the subject of rumors, the struggling mobile device company has a new owner, HP. The tech giant paid $1.2bn for the company that invented the smartphone.
Not only was HP not one on the list of companies thought to be looking closely at a Palm acquisition, but one might even question why HP was interested in Palm in the first place. The answer: HP has big goals in the mobile arena, and thinks Palm's technology and expertise can help it achieve them.
Is Google's Nexus One a flop?
Can the world's number one search company design and sell a mobile phone to consumers direct via the internet? With the launch of the Nexus One smartphone on January 5, 2010, Google set out to answer that question.
74 days later, we have a reasonable estimate of how many Nexus Ones Google has moved: 135,000. The hard part: answering that first question.
Google is still in the race for smartphone users
The iPhone may have revolutionized the smartphone market, but as other competitors launch their own web friendly phones, Apple's Jesus phone is starting to have to fight for market dominance. And while other phones may not have seeped into consumer consciousness in the same way yet, that doesn't mean they wont.
According to Crowd Sicence's brand loyalty survey, 1/3 of Blackberry users are willing to switch to Google's Android operating system when they purchase a smarphone. But there's still the matter of whether Google's online stategy can compete with AT&T and other carriers' sales strengths.
Mobile app growth will be ad-driven
Consumers will spend $6.2 billion this year on mobile
apps, downloading 4.5 billion times from app stores. Yet eight out of 10 app downloads won't be sold at all, but rather be free to end users. Advertising and marketing will close the revenue gap.
These findings come from Gartner, which forecasts worldwide mobile app downloads will exceed 21.6 billion by 2013. Free downloads will account for 82 per cent of all downloads this year, 87 per cent three years hence.
Q&A: Rob Jonas of InMobi on mobile advertising
Rob Jonas, who was Google’s director of strategic partnerships for Europe, recently left the company to join mobile advertising network InMobi and establish a London office.
I've been talking to Rob about his reasons for joining InMobi, and the mobile advertising market in Europe..,.
