Social signals and search: what is the impact?
It's no secret that search engines are increasingly looking at social signals such as tweets or Facebook Likes as part of their fast evolving algorithms.
The arrival of Google+ and subsequent launch of brand page functionality has focused the spotlight on social signals as a factor in influencing search engine visibility.
As part of the research for our latest Quarterly Digital Intelligence Briefing, we looked at the impact this trend is having on digital marketers. Here, we have also talked to some leading search experts about their thoughts on this subject.
Is your business successfully harnessing social data?
The fascinating topic of social data is the focus of the third Quarterly Digital Intelligence Briefing, published today by Econsultancy in partnership with Adobe.
According to our report, only 16% of companies we've surveyed say they are 'harnessing social data effectively' for their businesses.
Below I've summarised some of the key findings and subjects discussed in the report.
Social listening and online reputation monitoring: new report
Today marks the publication of Econsultancy's 2012 Online Reputation and Buzz Monitoring Buyer's Guide, containing profiles of 15 leading vendors and advice for companies trying to choose a tool and to get the most from the technology.
The report follows separate research we published in November which shows that an increasing number of companies are paying for reputation monitoring software.
The online experience for European children: stats
Some of the most interesting data to be added to the Europe edition of our Internet Statistics Compendium this month focuses on how children are using the internet across the continent.
As social networking becomes more commonplace among adults and mobile technologies give all users more opportunity to get online without computer access, how are children responding to increased connectivity and more pull factors to use digital services?
What the hell is social influence?
Thanks to the continuing evolution of social media, there’s a lot of talk at the moment around influence, identifying and understanding it in action, as well as how this can be used commercially.
Just last week my colleague, Matt, wrote an insightful post about the intricacies and accuracy of this, but recent conversations I’ve had with quite a few people makes me think that on a wider basis, the fundamentals around this increasingly complex area are misunderstood, and in some instances, overlooked altogether.
Five reasons Facebook should still care about location
There has be all manner of speculation and rumour circulating over the last week or so about how exactly Facebook is going to approach the whole 'location' issue after seemingly shutting down its Places and Deals sites.
But much of the evidence suggests Facebook is even more focused on location now that it has been to date.
As I've already suggested, the latest feature updates Facebook rolled out recently actually puts location in a more prominent position; right in front of every user, every time they post a status update. And Facebook has been very clear that 'check-in deals' won't be disappearing anytime soon either.
Agree to Disagree: TV vs Digital for reaching a large audience
We recently asked marketers whether TV was still necessary for reaching the masses. They disagreed with that idea by a large margin...but are they right? How do digital and TV match up when scale is the number one variable?
11 ways to measure the value of social media
This article is the third in a series of ongoing extracts from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that currently occurring.
Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.
This extract, written by Econsultancy's US Vice President of Research, Stefan Tornquist, focuses on the ins and outs of measuring social media.
Digital fragmentation: sub-specialist silos and the 'special ones'
Fragmentation of media across all digital disciplines such as display, search, social, mobile and video is changing the way that people view, purchase and manage their media budgets.
This has positive and negative ramifications for buyers, suppliers, agencies and specialists in field. It also sparks an age old specialist v generalist debate on how we select media and technology vendors and utilise human capital within digital organisations.
JUMP Magazine issue 3: TV & social, mobile, and location-based marketing
Twice a year Econsultancy produces a print magazine focused on multichannel business strategies, to help support our JUMP event.
The latest issue of the JUMP magazine is now available for download. It’s free, though you need to be a registered Bronze member (also free) or Econsultancy subscriber to download it.
In it you’ll find that we’ve been exploring the relationship between TV and online, among other things. We’re slightly obsessed with the idea that we are on the verge of another golden age for television.
