Posts tagged with ' social CRM'
Type ‘social CRM’ into Google and you get around eight million results, most of them using a different definition of the term.
But what can social CRM really achieve? And how can this potential be quantified?
In an ideal world, social CRM would give us the ability to integrate a brand’s existing customer data with their social media interactions.
In theory, social CRM should provide detailed information from a number of different sources and make the info available to whoever needs it.