Social media for the healthcare industry: examples from MENA
Are you a medical practitioner? Are you wondering how to harness the power of social media for your organization? Do you have a Twitter and Facebook account that has remained dormant because you lack a proper engagement strategy?
Hospitals, clinics and pharmaceutical companies need effective social media strategies to thrive in this age.
MENA Stats: Social media and sharing trends
It has been a year since social media helped spark demonstrations, protest and social-political revolution across the Middle East and North Africa.
The Arab Spring of 2011 saw communication via Facebook, Twitter and YouTube garner a degree of popularity which had yet to be seen in the region – and proved dangerous enough that efforts were made by some governments to shut social services down.
The rise of the social customer
Two weeks ago we presented the findings of a report, commissioned by first direct from social media think-tank ItsOpen, on the future of customer service at the Social Media Leadership Forum in London.
These regular events bring together organisations that have a track record of innovation, success and progressive thinking in engaging with stakeholders through social media.
Customer service, since the beginning of recorded history, has been very simple. It is just about information and the power to control it.
The big tip for 2012: convergence is here
Multichannel strategy has been on the agenda for the past few years, it is not a new phenomenon.
Whether marketers have reached multichannel nirvana is up for debate, but we’ve no time for that now, we’ve moved on. 2012 is all about convergence.
Multichannel boosts email: new report
It's an exciting time for the email marketing industry, and no matter what Mark Zuckerberg says, the end is certainly not nigh, according to new research published this week from Econsultancy.
According to Econsultancy's 2012 Email Marketing Platforms Buyer's Guide, the UK email marketing industry grew by an estimated 15.5% last year to a value of £388 million by the end of 2011.
The research highlights that the rise of cross-channel marketing is helping to fuel growth in the email marketing industry. Rather than operating in its own silo, email is now seen as an essential component of a wider campaign. Thanks to the rise of mobile, email is now everywhere, accessible anywhere, at any time and at any location.
Learn from FedEx and turn a social media 'fail' into a huge win
If you’re reading this, you’re most likely a marketer - and you’ve probably seen FedEx’s addition to the ‘super fail’ hall of fame from late last year.
If not, click through to watch the video clip uploaded to YouTube in December by an unhappy customer.
In it, a FedEx ‘guy’ is clearly seen throwing a new computer monitor over the gate of the man who ordered it. He returned home, wondered why it was broken and uploaded a security video of the incident. Then all hell broke loose.
Social media in Asia: understanding the numbers
The Asia edition of our Internet Statistics Compendium saw significant expansion through 2011. With rapid mobile and e-commerce growth in the region, more data has emerged than ever before.
When it comes to social media, Asia continues to be of significant interest to marketers, brands and anyone with an interest in social trends around the globe.
Here are a few highlights from our latest stats update...
88% of US businesses now monitor online feedback: infographic
88% of US businesses are now actively monitoring online feedback and conversations online, according to a Forrester Consulting survey released today.
However, the Dell-commissioned report also found that only 6% of companies consider listening and digital engagement to be integral to their organisations.
Which social networks should you focus on in 2012?
With Google+ and Twitter rolling out updates like crazy in the last week, it's a good time to compare growth of individual fan communities of the top brands on these social networking platforms.
When we work with brands and media companies from all around the world, and a question we get asked a lot is: 'which platforms should we focus on?'
The answer can vary for brands and media companies...
Mobile social media: Four tactics for mobile sharing
Social networking via mobile devices is growing each
day. How well does your social strategy incorporate mobile?
Do you access Facebook or Twitter from your mobile phone? If not, you’re the exception.
New studies show the number of people using their mobile phones to connect on social networks like Facebook, Twitter, and LinkedIn is growing rapidly and becoming the dominant way to access social networks.
