Posts tagged with 'Social Media in the Marketing Mix'

Marketers have bought into social media, now what?

Still have questions about social media's impact on marketing? You shouldn't. According to a new report, "next year, four in five US businesses with at least 100 employees will take part in social media marketing."

If that prediction comes to pass, there won't be much room for debate about social media's significance. But the debates aren't over. Instead, the mainstreaming of social media with marketers means that the most interesting debates are yet to come.