In 1966 Time Magazine imagined what the world might look like in the year 2000. Among other predictions it stated that: “Remote shopping, while entirely feasible, will flop because women like to get out of the house; like to handle merchandise".
This is clearly a bad prediction. Not just because the chauvinism of the article has gone out of fashion but because remote shopping, facilitated by the internet, has surged: global online retail sales recently topped $500bn, thrice the GDP of Peru, and both men and women spend in droves.
It can take quite a bit of digging to find better forecasts. But when it comes to digital media, particularly social media, there are some eerily accurate predictions to be found lurking among the the wilder imaginings.
The practise of blogger or influencer "engagement" is one of the most widely-used tactics in marketing these days, done by almost everyone, from PR agencies to SEOs, social marketers to spammers.
It's also one of the most commonly derided amongst the recipients and much-debated amongst bloggers and professionals - but rarely addressed by marketers themselves.
If you're doing it well, why share the secrets with your competitors? Sadly, a lot of marketers are doing it very badly indeed, and something needs to be done about it...
A new report has found that more than 80% of charities now use social media for marketing and engaging with supporters.
Facebook (87%) and Twitter (84%) predictably proved to be the social networks most commonly used by charities, followed by LinkedIn (49%).
The report from Blackbaud found that charitable organisations are also taking action to improve the impact of their social media efforts, with 63% adding staff roles or new responsibilities that focus on social.
The BBC has launched a new Facebook app, allowing you to play the next Doctor Who, inserting your name and mugshot into the opening credits.
HTML5 video technology is used and accounts for the very slick results.
The app is fronted on the main Facebook page and ties in to the fiftieth anniversary of the Doctor and the celebratory episode airing on November 23.
With Google+ now allowing users to customise their user profiles many are flocking to get their custom vanity URL.
As November is only days away it’s time to round up some of the most interesting and noteworthy social campaigns we’ve seen this month.
This time it includes efforts from Cadbury, Doritos, Coke and Visa, as well as a flurry of Twitter Q&As.
If you’ve spotted any other decent social campaigns in October please flag them up in the comments...
In 2013, almost a decade after the founding of Facebook and seven years after the founding of Twitter, companies that aren’t listening to and participating in the social conversation do so at their own peril.
Here are some of the most interesting digital marketing statistics we've seen this week.
Stats include mobile adspend, hotel search volumes, jobs at tech startups, Google's dominance of web traffic, big data, retargeting and social media.
For more digital marketing stats, check out our Internet Statistics Compendium.
In the years since the emergence of social as a separate entity for marketing purposes (roughly from around the birth of Twitter in 2006) we’ve figured out a lot about what social is, how it works, and what it means for marketers.
Now you could talk directly to a brand, and have them listen to you.
For consumers, this was great. For brands, it presented opportunities and challenges. It also entailed a pretty major shift in thinking.
So as memories of Social Media Week fade, has social now grown up?
Google+ is never far away from controversy or a heated discussion, be it what affect it has on organic search rankings or whether or not the 359m members (May 2013) actually use the platform or not.
Whatever your thoughts on Google+ as a platform the one area you can’t deny is the improvement from brand participation and content generation.
A few months ago the post on do the top 20 US retailers care about Google+ implied that the big retail brands out there don’t create enough content or receive enough engagement to warrant sufficient investment, which inevitably leads to a poor user experience.
While in theory the top 20 US retailers 'should' understand how to use Google+ and reap the benefits, looking at the summary it’s clear that some of them don’t.
That’s not to say they don’t care about the platform, more likely the potential value has not been demonstrated properly or what future benefits in organic search considered.