Social Shopping | Internet Marketing Blog

Zlio targets UK etailers with DIY shop service

French start-up Zlio, which enables site owners to set up their own online stores, is set to launch in the UK today.

by Graham Charlton 21 January 2008 11:49am 1 comment

Etailers cashing in on social shopping

Social shopping communities have become increasingly popular for online shoppers when researching their Xmas purchases, according to stats from Nielsen Online.

Nielsen's analysis (pdf) of the 1,000 most influential blogs (ranked by number of inbound links) finds that gift recommendations are dominating holiday discussions on these sites.

by Graham Charlton 12 December 2007 12:30pm 0 comments

Online reviews are mostly positive – Bazaarvoice

The vast majority of product reviews left by consumers on websites are positive, while most of the reviewers are motivated by the desire to help others make better purchase decisions.

That's the verdict of a Keller Fay Group / Bazaarvoice report, which surveyed 1,300 US online reviewers.

by Graham Charlton 06 December 2007 14:15pm 0 comments

Online review authenticity - do we really have a problem?

Sam Decker, Chief Marketing Officer at Bazaarvoice, sorts the hype from the facts.

by Sam Decker 30 November 2007 09:00am 0 comments

Etailers struggle to cope with Cyber Monday traffic

Internet shoppers in the US are reported to have spent around $733m (£355m) on 'Cyber Monday' - the biggest day of the online retail year.

Figures from comScore suggest Amazon and Wal-Mart attracted the most custom, while the overall number of people shopping online was up 38%.

However, the traffic also caused issues - some sites were operating up to 400% slower than usual while Yahoo's Merchant Solutions service buckled under the strain.

by Graham Charlton 28 November 2007 12:47pm 0 comments

Osoyou launches social network / shopping site

By combining shopping with social networking, new UK site osoyou.com is looking to capitalise on growth in the online clothing market and deliver predominantly female shoppers to retailers and advertisers.

by Graham Charlton 08 November 2007 08:18am 0 comments

eBay posts Q3 loss but sales growth continues

Online auction giant eBay has posted its first quarterly loss since 1999 after a $900m write-down relating to its now-famously misjudged acquisition of Skype.

The firm's deficit for Q3 came in at $936m (£458m), although sales were up 30%.

by Graham Charlton 18 October 2007 13:35pm 0 comments

The NPV of reviews: customer voice will drive traffic and sales this Xmas

Sam Decker explores the business case for implementing social commerce functionality on retailers' websites before Christmas.

Years ago, when I managed the Dell.com consumer website, it was always a mad rush to the deadline of getting site functionality up before mid November.

by Sam Decker 09 October 2007 14:45pm 0 comments

Sellers criticise eBay's ad policy

Online auction site eBay has come under fire from sellers that are critical of the company's policy of using contextual advertising, as they feel that these ads could be luring potential buyers away from the site.

The auction giant starting running ads from Google and Yahoo! last year and, according to Juan Carlos Perez, sellers are unhappy that the targeted ads compete with products that are already on eBay.

by Graham Charlton 08 October 2007 17:22pm 0 comments

TUI Travel buys holiday review site - report

TUI Travel, the holiday group that includes major travel brands Thomson Holidays and First Choice, has reportedly acquired holiday user review website Holidays Uncovered.

Travolution reports that a deal was concluded within the past few weeks and will soon be officially announced.

by Graham Charlton 26 September 2007 08:28am 0 comments