Posts tagged with 'spam'
'Domain Clustering' is a Google update that was never officially announced, but one which has the potential to impact the search marketing landscape.
In this post, Lee Allen, Technical Planning Director and Matthew Barnes, SEO Executive at Stickyeyes, provide an in-depth analysis into this under the radar update...
Some email marketers see the spam button as an evil device that ruins their email reputation while they are forced to watch helplessly.
But while it is true that spam complaints can have a disastrous effect on your email reputation, email marketers are everything but powerless in their efforts to stop collecting them.
Here are five tips (plus one bonus) to help you reduce the number of spam complaints you receive:
Assuming that you’re an email marketer with a conscience (and that knows a little about deliverability) you only send emails to people that opted in.
Maybe you even chose to go with a double opt-in system, to be 100% sure that your recipients are actually interested in your emails.
But although you are now complying to the email marketing legislation, these efforts aren’t enough to prevent that you’ll be regarded as a spammer.
An opt-in’s sustainability isn’t endless. Think about your email reputation and ask your recipients to prolong their subscriptions from time to time.
Disclaimer: I have been instructed by our marketing department, that I must put a disclaimer before this blog, just in case someone takes what I am saying seriously and actually follows this advice.
I and the company I work for (RedEye), accept no responsibility for damages caused by anyone following the advice below. The actions below would not even be carried out by specially trained professionals, so should certainly not be tried at home!
You have been warned....
“Spam” is like a dirty word in the world of email marketing. No credible email marketer wants to be associated with it. However, there has been some talk lately insinuating email marketers are not sending enough emails and suggesting that if they send more, they’ll make more money.
I’ve even seen some theoretical figures quoted that suggest if you send to your list twice as many times, you could make twice as much money!
Apparently, email marketers are worried about over mailing their lists, upsetting their customers and being accused of being spammers. The problem is that while this line of thinking is going to upset many an email marketer, it’s also admittedly a bit of a temptation.
When the chips are down and the CEO is breathing down your neck for more sales, the thought of more emails equals more money starts to look rather appealing.
So, for anyone considering the spam approach, I’ve pulled together some tongue in cheek rules on how to be a spammer in the modern email world.
How much does it cost to send a text message?
It's often less than a cent if you're a marketer sending in bulk, but U.S. pizza chain Papa John's could be forced to pay $1,500 a pop for 500,000 text messages its franchisees sent in 2010.
At the moment there seems to be a patent story in the news every single week but the latest one from Google has caught the attention of a lot of people in the SEO industry.
We’re interested because it’s one that affects how quickly and accurately you can gauge search optimisation results.
This latest patent, which was approved this month, is on ‘Ranking Documents’ and relates specifically to the practice of search engines not altering ranking positions immediately after an on or offsite tweak that merits such a change. .
Twitter's battle with spammers is well-documented, and not surprisingly, one of the tools that makes Twitter spam possible is the fake account.
While the exact number of fake accounts is hard to accurately estimate, there's little doubt they exist, and most likely in big numbers.
Joe Friedlein is the founder of Browser Media, a UK based search engine marketing agency.
Browser Media has been the victim of a Google penalty which has seen its pages almost disappear from the SERPs.
I've been asking Joe about the possible reasons for the penalty and his frustration at the Kafkaesque nature of Google's (non)communication with webmasters.
Pinterest may be one of the hottest start-ups of the moment, but early adopters, brands, bloggers and members of the media aren't the only ones paying attention to the service's growth.
Spammers are pinterested in the online pinboard too, and are apparently making a mint because of it.
After my Valentine’s Day analysis of online dating sites and what’s so great about their email, I decided to compare their performance around the holiday to a sample of retail marketers to measure the effectiveness of these sorts of big seasonal marketing drives.
Online dating sites aren’t the only ones who use Valentine’s Day to implement a big marketing push.
Retailers selling products like chocolates, flowers and gift cards also stepped up their game (and their email activity) to capitalise on the most romantic day of the year.