Posts tagged with 'spam filtering'

Hotmail declares war on newsletters

A recent Hotmail blog that announced changes to the way they handle mail, and as the world's largest email provider, these changes are significant for anyone in the email marketing business.

After declaring that it has reduced true spam to about 3%, Hotmail has set its sights on the Bacn (email you wanted, but not right now or never again).

So what are the changes and how will they affect email marketing in the lead up to Christmas?