Google Instant certainly ranks as one of the biggest user experience
changes Google has implemented since it launched Google search more than
a decade ago. And for that reason, it has attracted a lot of press attention,
and sparked a significant amount of conversation among search experts.
But is Google Instant really little more than a convenient distraction
that masks Google's flaws? Some are essentially arguing just that.
If you deal in online marketing or the media in general, then you'll probably be familiar with The Trump Network, owned by business icon (and face of
the US 'Apprentice' show) Donald Trump.
The Trump Network is currently making a foray into affiliate marketing, pop along to the campaign's homepage and you'll see a short video from
Mr.Trump, explaining how his affiliate program can benefit anyone
financially, up to and including multi-millionaires like himself.
The network itself wasn't what initially caught my eye however. Instead,
what piqued my curiosity was the way in which the network is being
promoted across the Twittersphere.
While there's no reason to assume
that Trump or his company are directly behind it, the Trump Network does
have a number of seemingly automated feeds out there promoting the
business, a practice which indicates a fundamental
misunderstanding of the medium.
Social media is a lot like a car: it's easy to buy, but harder to maintain. Just as many of us buy a new car, only to neglect the day-to-day maintenance that will keep it running smoothly for years to come, many individuals and businesses buy into social media but fail to do what's necessary to make the most of the investment.
Case in point: Britney Spears. The pop singer has more than 4m fans on her Facebook Page, making her one of the 50 most popular musicians on Facebook. But as detailed by Wired, the people running her Facebook Page are apparently "asleep at the switch."
Emails from social networks are marked as spam 100% more often then those from other sectors, and in the case of Friends Reunited, one in four of its emails failed to reach the inbox.
According to Return Path, the deliverability issue is partly a result of spam complaints from recipients, which suggests that social networks need to take a closer look at the issue.
Email marketers' lives just got even tougher with the recent changes to the Windows Live Hotmail user experience, which enables users to better organise their inbox.
The changes include the addition of a trusted senders icon to prevent phishing; the ability to "sweep" or automatically file "grey/gray mail," email that subscribers signed up for but no longer want; and the use of one-click and time-travelling filters, which remove messages that reach the inbox but are later discovered to be from senders with a poor reputation.
Tens of millions of consumers say they're aware of 'bots, yet they continue to interact with spam. Chalk it up to some sort of blissful, can't-happen-to-me oblivion.
The Messaging Anti-Abuse Working Group (MAAWG) just completed a survey of North American and European consumers and found that despite their awareness of the dangers, they're playing with spam in ways that can leave them vulnerable to malware infections. Half had opened spam, clicked on a link in spam, opened a spam attachment, or replied or forwarded to spam. All these actions open the door to fraud, phishing, identity theft and infection. Most consumers said they're aware 'bots exist, but only a third believe they're vulnerable to an infection.
Social media marketing isn’t always easy to get right, especially when it comes to rapidly developing and changing platforms such as Twitter. However, it is very easy to get wrong, as UK pest control giant Rentokil found out this month.
The newspaper industry in general has a tepid relationship with search engines (particularly Google), but that doesn't mean that more than a few newspapers don't love SEO spam.
A post yesterday on GigaOm details how one former columnist at the struggling San Francisco Chronicle found that the Chronicle had taken her articles and liberally changed them up in a clear attempt to improve the article's ranking in the SERPs.
Bulk email is dead. OK, some people might still be doing it, but does that mean it works as well as it could? Just look in your own junk folder to find the many emails you have opted into but no longer reach your inbox.
So why is bulk email on the way out? Well, let’s consider what the top three email ISPs have to say...
In the battle to get real-time results into search engines, there's one business that stands to benefit a lot: spam. It's simply a fact of social life online that as Google, Microsoft, Facebook, Twitter and others all struggle to provide the most relevant up to the second information, they are ceding quality control of results.
And that's only natural. Search engines have to relax their algorithms to get the most current information, which makes it exceedingly easy for spammers to win a spot at the top of search results pages. And as spamming gets easier for hackers, it also gets harder for digital marketers to get their results up on the page. Is there anything to be done about it?