Posts tagged with 'Specificmedia'

Adobe's latest problem: Privacy lawsuits targeting "zombie cookies"

A new battle is being waged in the online targeting wars. Privacy specialist Joseph Malley filed three lawsuits this month against online ad serving companies that use something called "zombie cookies." Defendants include brands like MTV, Disney and Quantcast.

And while the practice might not be widespread, it could be another blow against Adobe, since it involves advertisers using Flash to track consumers, even after they have deleted their cookies.