What difference do relaxed advertising policies online offer for liquor brands? A lot. Online, alcohol companies can attach themselves to content and audiences that have been elusive in traditional spaces. And for a company like Southern Comfort, that means getting rid of traditional ad spend entirely.
Relaxed search policies and new ad formats are helping liquor brands move beyond display advertising online. And it also helps that spending online is proving to be a cost cutting method.
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by Meghan Keane
30 July 2009 18:08pm
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