Google issues a penalty to itself

Google doesn't like paid links, sponsored posts and low-quality content. 

So it was quite surprising, and embarrassing, to learn this week that Google was associated with all three in an apparent effort to promote its web browser, Chrome.

That left Google with little ability but to respond and explain itself. And yesterday it did just that.

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Posted 04 January 2012 12:26pm by Patricio Robles with 2 comments

Is Google violating its own guidelines to promote Chrome?

Google might be paying big bucks to Mozilla to be Firefox's default search provider, but its own browser Chrome is now by some counts more popular globally than Firefox itself.

Chalk it up to a good product, and Google's improved ability to market its wares to mainstream consumers.

But is Google also using questionable tactics to promote Chrome? Surprisingly, the answer may be yes.

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Posted 03 January 2012 10:05am by Patricio Robles with 2 comments

BlogHer '09 reveals the ugly side of social media

Social media can be a great tool but there's an ugly side. Because of the nature of social media, its commercialization has raised a number of issues around subjects like disclosure and integrity.

The reality is that paying to play is an easy and effective way for brands to get into the social media game. The downsides of this were demonstrated quite well at this year's BlogHer conference.

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Posted 30 July 2009 11:10am by Patricio Robles with 14 comments