Unruly study sees brand recall improve with social video recommendations
Social video platform Unruly has today released findings that suggest viewers are far more likely to recall a brand name and engage with an ad’s message if a brand-led video has been recommended to them.
Carried out by Decipher Research, the study spoke to 976 18-34 year olds online, discovering that brand recall and association rose 7% among viewers who had been recommended the videos versus viewers that found them by browsing.
Australian digital marketing: 25 more killer statistics
The decision has been made to extend the deadline for anyone wanting to take part in the State of Digital in Australia benchmark survey by Econsultancy and Marketing Magazine.
If you’re a digital professional in the region, the closing date to participate and claim a free report copy of the findings (worth $400) is now December 14.
But, until the document is published, I thought I’d tide everyone over with some more juicy marketing statistics, following on from another stats-based post a couple of weeks ago.
Again, for reference, the data is extracts from Econsultancy's Australia and New Zealand: Internet Statistics Compendium.
Australian digital marketing: 25 killer statistics
Econsultancy recently launched its inaugural State of Digital Marketing in Australia survey, in association with Marketing Magazine, as part of an effort to benchmark a variety of elements within the region.
We’re asking all marketers in the region to participate while the data collection is still live – as an incentive to complete the survey, those who participate will receive a free copy of the complete report (valued at $400).
However, ahead of the closing date later this month, I figured it would be useful to pick out a handful of interesting pieces of data from our Australia and New Zealand: Internet Statistics Compendium...
Making sense of the B2B marketing mix
We recently launched our first B2B Internet Statistics Compendium, which sits separately from our main Internet Statistics Compendium and aims to make it easier for B2B marketers to find the relevant information needed to make sense of an increasingly complex and fast-changing marketing landscape.
There has been a great amount of B2B-focused marketing data published during recent months. In a sector which is becoming increasingly dependent on reaching out to new business across multiple channels, it has never been more important to get the mix right.
Here are some key B2B marketing trends to keep an eye on...
20+ stats you might not know about user search behaviour
One of the major trends explored in Econsultany’s new SEO Agencies Buyer’s Guide is that user search behaviour is changing.
In this industry, there’s no shortage of information around how and why marketers are using SEO, but to me, there seems to be a distinct lack of research which looks from the other side of the fence at how we use search as internet users.
Best practice is extremely important, but so is understanding how people are actually using search engines.
So I jumped at the chance to check out some recent research out by Performics and ROI Research, where they had surveyed people’s motivations and behaviour when using search engines. The data is US-based, but in my opinion reflect trends that are globally applicable.
Revised mind-blowing social media statistics revisited... and 20+ more
Six months has passed since I chewed out 20+ revised social media stats, so I went back to see if there were any more changes. It turns out that there were, so I’m updating some of the more impressive ones...
Hard graft is needed to make social media pay
Many companies are enthusiastic about social media but are struggling to get real value, according to Econsultancy research published this week.
The good news for companies is that investment in time and resources can pay dividends ... provided that the strategies and tactics employed are closely aligned with business objectives.
20+ more mind-blowing social media statistics
The social media statistics I posted a few weeks ago seemed to strike a chord amongst the digital community, especially in highlighting just how big an issue this particular area of online currently is. So I’m happy to say that I’ve trawled around the internet to bring you some more snippets of useful data and awesome figures.
20 + mind-blowing social media statistics
Social media remains the hot topic of the digital world and I often get asked about the various statistics involved. This in itself is fairly difficult, as this particular online sphere is constantly shifting, evolving and growing at an astronomical rate. But I’ve pulled together some interesting (and hopefully useful) data for a couple of the bigger players in the market...
Companies focus on CMS implementation - new report
Econsultancy's CMS Survey Report (just published in association with Squiz) highlights that firms are typically focusing their budgets on implementing CMS rather than licensing, with 45% of organisations planning to spend more on CMS implementation over the next year compared to 26% who will spend more on licences.
