10 amazing Google infographics
I've rounded up ten recent infographics on Google, with lots of stats, tips on searching Google, the most expensive keywords, and 2011 revenues.
Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...
Don't slack off your SEO resolutions
January's nearly over and many people have already ditched the diets and abandoned the gym. But if your New Year's resolution was to boost your company's online potential, then you simply cannot afford to let it slide.
Here are some motivating facts and figures, along with a few top tips on website optimisation...
Online retail delivery: what does Kiddicare get right?
Kiddicare was the winner of the Snow Valley's recent Golden Chariot award for online retail delivery excellence.
So what has Kiddicare been doing right with its delivery policies and processes?
I'll look at this, as well as some highlights from Snow Valley's 2012 Online Retail Delivery report...
UK online shoppers spent £68bn in 2011
2011 was yet another growth year for e-commerce in the UK, with the nation's shoppers spending a record £68bn.
According to IMRG's e-Retail Index, this represents an increase of 16% over the previous year.
There was also a strong finish to the year, with £7.9bn spent online in December.
Smartphone ad impressions increased by 488% in 2011: infographic
Global smartphone ad impressions on the InMobi network increased 488% in Q4 2011 compared to Q4 2010.
The figures, released today in the InMobi Mobile Market 2011 Review, also show that mobile impressions grew 251% in the same period.
50% off Facebook ads, if you keep users on-site
Facebook offers a 45% cost-per-click discount for ads that link to another Facebook page rather than an external site, according to research by TBG.
This has led to brands building a presence within Facebook so they can benefit from these lower costs.
66% of WFA members do not allocate budget to mobile search
Advertisers are still reluctant to allocate budget to mobile search, according to a new survey from the World Federation of Advertisers.
The survey found that 66% of WFA members did not yet allocate budget to mobile search and 44% do not devote budget to social search.
The findings come despite the number of WFA members working with a single international specialist search agency doubling to 23% in 2011, while 39% work with a search agency in at least one country.
Mobile social media: Four tactics for mobile sharing
Social networking via mobile devices is growing each
day. How well does your social strategy incorporate mobile?
Do you access Facebook or Twitter from your mobile phone? If not, you’re the exception.
New studies show the number of people using their mobile phones to connect on social networks like Facebook, Twitter, and LinkedIn is growing rapidly and becoming the dominant way to access social networks.
Bad reviews improve conversion by 67%
Social commerce company Reevoo has released research that suggests bad reviews are good for business.
The company found that 68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see anything negative at all.
Keeping up with mobile consumer demands: infographic
The mobile web is here. If you are yet to put a strategy in place to develop your mobile presence in order to meet a growing consumer demand, now is the time to act.
I’ve identified the key areas to remember when organising your mobile strategy.
