stats | Internet Marketing Blog

Which infographic is right for you?

That’s right, there’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.

The right kind of infographic should match your data to your narrative and ensure that people take away your message after reading it.

While infographics may not come in that many shapes or sizes (600 x 1,800 pixels is the norm), that doesn’t mean there’s a stock standard infographic for you.

Use the flowchart below to help you decide which infographic is right for you...

by Danny Ashton 02 April 2013 09:49am 1 comment

Produce content for sales and branding

Two main things highlight a successful business online: attracting more visitors and engaging your audience.

Content is everywhere. It is not just limited to one industry, you need content to promote all kinds of products or services and to improvise a business online.

Content marketing is a clear pitch for branding as it directly deals with the audience, answer questions, clear their concepts or misconceptions and find an ideal way to show the brand presence.

by Kumail Hemani 28 March 2013 13:20pm 1 comment

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include ASOS's brand value, Twitter's relationship with TV, dual screening, holiday search traffic, QR codes, the value of online gambling and slow loading websites.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 28 March 2013 10:00am 4 comments

The end of channels: how digital experiences trump shiny objects

Digital tools now reach across companies (from sales to support) and across the entire customer experience. This span is making running digital channels as silos increasingly costly and difficult to scale.

Organizations that seek to rationalize operations, use data effectively, and personalize smart experiences for clients need alignment around a digital experience plan.

This is the first of a series of posts on why digital experience planning has become a strategic priority of a growing tribe of digital leaders.

by Dave Wieneke 26 March 2013 16:40pm 4 comments

A quick response pays dividends

Focusing on responsive design should be seen as an essential component of a brand’s ecommerce strategy, as enhanced usability leads the way in driving conversion rates.

The fact that five leading brands have seen significant sales increases as a result of taking this approach demonstrates that it’s something that is worth investing time in.

It is also important to highlight the benefits of responsive design from an SEO perspective, as this enhanced usability becomes redundant if the website isn’t highly visible within search engine rankings.

With responsive design, there is no need for a specific mobile domain, meaning all site equity can reside on one top-level domain (TLD).

by Alex Wares 26 March 2013 09:47am 3 comments