Tracking the state of the mobile ad market is tough when you're owned by Google. That's what AdMob decided today. The mobile ad network published its final Mobile Metrics Report today.
Google's Android phone may be making inroads with consumers, but if Apple is going to prevent AdMob from selling targeted ads on its devices, it hardly seems necessary for the company to continue documenting Apple's impressive sales figures. That said, it's still interesting to see where the two companies are shaping up in the mobile market.
Trademark infringement. Counterfeit merchandise. Domain squatting. Affiliate abuse. The old bait-and-switch. There are myriad ways of commiting fraud, but overall, some 600 million paid search clicks are stolen in the US every month.
At least, according to a recent study by MarkMonitor which found, based on an analysis of data from various sources including comScore, Marketing Sherpa, Hitwise and others, that one in seven brand-driven paid search clicks go somewhere they ought not to according to trademark law, affiliate agreements or the DMCA.
Flash may not be Steve Jobs' favorite ad technology, but it, together with other rich media applications, accounts for a hefty 40 percent of online display advertising impressions.
The finding was released by comScore in study of the sizes, formats, and types of display ads used by advertisers on
In April of this year, nearly 60 percent of US display ad impressions standard GIF or JPEG. The latter accounted for 42.4 percent of ad
ITV's World Cup website has plenty of room for improving the user experience for visitors, with a score 20 points behind that of the four other sites in the study.
Webcredible's World Cup usability study found the FIFA website was the most usable, while the BBC, Sky and Eurosport were joint second.
One quarter of the government's websites will be scrapped as part of cost cutting measures which will aim to save the Treasury £100m.
A Public Accounts Committee report finds that some central government websites are too expensive, while a third fail to meet the government's own accessibility standards. One website, for UK Trade and Industry, was found to cost £11.78 per visit.
Traffic figures for English websites are dropping during the country's World Cup fixtures, as fans abandon the internet in favour of their TVs.
According to stats from Adtech, traffic drops by 20% during England fixtures, while for other teams, traffic drops are less significant. This trend is expected to continue around today's game, and to intensify if they manage to get through to the knockout stages.
Just 34% of brands feature a community on their website, while less than one in five advertise their social media presence prominently on their homepages, according to a new study.
The Engaged Web Study (registration required) by Episerver finds that many brands are not making the most of online opportunities to engage customers and visitors.
The report looked at ten companies from eight vertical sectors: Telecoms, Charity, Retail, Sport, Travel, Public Sector, Finance and Utilities, and then scored them against a range of engagement criteria.
Here are some highlights from the report...
If Silicon Alley Insider is correct that Apple's iPhone 4 is an iPad
killer, advertisers haven't taken notice yet. According to a new study from Millennial
Media, ad requests on the iPad are up 160% in the last month.
With Apple's iAd platform launching this summer (and the company's competitor-blocking ad policy), Steve Jobs' prediction that Apple will serve half of the mobile ads sent in the second half of 2010 might not be that far off.
Congress has struck fear in the hearts of digital marketers that regulation will squash the potential of targeted ads. But something else might get in the way of online targeting's success: customer preference.
According to a recent academic study, big targeted ads online are actually no more effective than run of the mill banner ads. Combining the effectiveness of roadblock ads with targeting may seem like a no brainer to marketers, but web surfers aren't responding as expected.
Recession? What recession? Online customers are searching for luxury brands, spending more on them and buying them faster than they were a year ago.
These finding come from an 18 month study of Range Online Media's 424 luxury retail brand clients. The study looks at impressions, clicks, click through rate, CPC, cost, revenue, orders, conversion rates and average order value for the period ranging from November 2008 through April 2010.