Now that it's a possibility, allowing consumers to purchase goods directly through social media seems like a no brainer for retailers. But it doesn't come free of cost.
As a new study from Omniture shows, marketers choose Facebook as their preferred method of interacting with consumers in social media. And new tools are letting merchants sell goods directly through the site. Unfortunately, this method works best for companies that are already popular on the social net. And may not come cheap.
Good news for paid content. The internet is closing in on television as a popular source of entertainment for consumers. According to a new study from Edelman, more people go to the internet for entertainment than ever before.
Those numbers still need to grow substantially for online advertising revenue to outpace the "digital dimes" that it currently earns compared to TV, but there is a bit of silver lining in terms of charging for online content. Consumers this year are more likely than ever to chose paying for content versus making personal concessions to access free content. That means media companies may be moving toward a reprieve from the "tyranny of free" online.
Group buying sites are growing like weeds in the digital commerce space. Every day it seems there's a new one offering discounts to expensive restaurants or a new approach to the flash sale. That's because the category is bringing in revenue hand over fist.
Last year, Google generated $54 billion of economic activity for American businesses, website publishers
and non–profits. That's according to a study released today by the search giant, which has embarked upon a campaign to show Google is not only creating value for Google, but for American businesses, the economy, and job-seekers as well.
And now that Google is an active presence on Capital Hill, it's a move doubtless calculated to portray the company as an economic engine to lawmakers, too, as privacy regulation activity comes slowly into focus. Google is telling its story through the stories of its small business advertisers - a tactic adopted by the IAB in its recent lobbying efforts as well. To underscore the political motivation behind the study, Google breaks down, on a state-by-state basis, which politicians are leveraging Google to communicate with constituents. For example, in New Jersey they name Governor Chris Christie and 11 state Senators and Representatives who communicate with constituents through official YouTube channels.
As Congress mulls a recently proposed online privacy bill draft, advertisers and privacy advocates are making the case for their competing interests on the matter. But a new study from two marketing professors argues that any privacy regulation will negatively effect the utility of online advertising.
Mobile coupons offer an excellent opportunity for retailers to appeal to customers on the go, and to drive them in stores with special offers and discounts.
For example, US retailers such as Target are offering coupons which can be downloaded to their phones and scanned at the checkout, while in the UK, apps like Voucher Cloud allow users to search for local businesses offering coupons which can be redeemed in store.
Here are ten reasons why retailers should consider the use of mobile coupons in their marketing strategies...
Publishers and brands are falling all over themselves to create products for the iPad. Considering that the new device is seen as a potential savior for paid content, that makes sense. But is the iPad ready to deliver on that promise? So far iPad users are purchasing content from the iTunes store. But they're also swiping free stuff.
For brands looking to invest in developing paid products for the new device, that money might be best spent elsewhere.
Consumers and privacy advocates are forever concerned about the ways they can be tracked online. But it looks like one effective method has not gotten much attention to date: the browser. According to a new study from the Electronic Frontier Foundation, 84% of browsers have an "instantaneously unique fingerprint." What's more? Efforts to disguise a browser might actually make consumers more easily identifiable.
Now if only companies were using this information for nefarious purposes, we'd have a real privacy issue on our hands.