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Morgan Stanley: Mobile web will be 2X the size of desktop internet

iphone The mobile web is poised to be big. Really big. In fact, Morgan Stanley is estimating it's going to be at least twice the size of the "desktop internet." Within five years, the report predicts more users will connect to the web via mobile devices than PCs.

Morgan Stanley's report on the topic is truely massive: a 424 page report covering eight major themes; and an accompanying 659 slide PowerPoint deck. Both are available for download on the company's website.

by Rebecca Lieb 16 December 2009 15:06pm 4 comments

Publishers need to do more to monetise international traffic

Publishers could be missing out when it comes to international visitors to their sites, with only 17% of revenue coming from overseas visits, despite international traffic accounting for 28% of visits.

This is one of the findings from the Econsultancy's Online Publishers Survey Report, produced in association with the Rubicon Project.

by Graham Charlton 10 December 2009 08:54am 0 comments

Royal Mail strikes cost etailers £53m

The latest stats from IMRG suggest that the postal strike in October cost £53m in lost sales online, as growth dipped during the month.

Total online retail sales for October were £4.2bn, up both on last year's and September's figures. However, growth dipped in the last two weeks of the month, as the strikes affected consumer confidence.

by Graham Charlton 30 November 2009 11:49am 0 comments

Hard graft is needed to make social media pay

Many companies are enthusiastic about social media but are struggling to get real value, according to Econsultancy research published this week.

The good news for companies is that investment in time and resources can pay dividends ... provided that the strategies and tactics employed are closely aligned with business objectives.

by Aliya Zaidi 27 November 2009 13:29pm 7 comments

Round up of Christmas e-commerce predictions

While there are still concerns about the economy, the outlook for online retail this Christmas seems generally bright, with a number of consumer surveys predicting an increase in consumer spending online.

I'll check back in January to see if these predications and surveys turn out to be accurate, but here's a round up of recent stats on e-commerce this Christmas...

by Graham Charlton 27 November 2009 11:18am 0 comments

Search marketing stats round up

Here's a selection of recent search stats, taken from a range of sources, including Econsultancy's Search Marketing Statistics document, which forms part of the Internet Statistics Compendium, and other reports...

by Graham Charlton 20 November 2009 09:37am 2 comments

Outlook for online retail is bright this Christmas: survey

According to a new survey, 93% of consumers are planning to do at least some of their shopping online this Christmas, with 71% planning to buy more than half of their gifts on the web.

The survey by eDigitalResearch and IMRG reveals that more people are planning to shop online this year, and now that the threat of Royal Mail strike action has receded, there is some cause for optimism for online retailers.

by Graham Charlton 09 November 2009 13:26pm 0 comments

How should etailers ask for customer reviews?

The fact that having user reviews can be an effective sales driver, providing valuable information for customers is well established, but how do retailers attract reviews onto their product pages?

I looked at ways etailers can attract reviews a few months ago. One of those ideas was to email customers after purchase and invite them to leave a review of the product(s) they had bought. A recent report from Snow Valley(pdf) takes a closer look at the issue...

by Graham Charlton 06 November 2009 10:10am 1 comment

Online advertising stats round up

Here's a selection of recent social media stats, taken from a range of sources, including Econsultancy's Internet Advertising Statistics document, which forms part of the Internet Statistics Compendium, and other reports...

by Graham Charlton 06 November 2009 09:27am 1 comment

38% of visitors to e-commerce sites in research phase: survey

Of all visitors to e-commerce sites, 38.6% are there to research products and prices, and to gather information, though just 85% are able to complete this task successfully.

This is one if the findings of an iPerceptions e-commerce survey, suggesting that improvements in navigation and usability can have a significant impact on sales.

by Graham Charlton 02 November 2009 10:06am 4 comments