stats | Internet Marketing Blog

Social media stats round up

Here's a selection of recent social media stats, taken from a range of sources, including Econsultancy's Social Media Statistics document, which forms part of the Internet Statistics Compendium, and other reports...

by Graham Charlton 30 October 2009 09:27am 5 comments

Does Twitter really cost UK businesses £1.38bn?

Another survey about the cost of social network use is doing the rounds today, this one suggesting that workers' use of Twitter and other social networks costs the UK economy £1.34bn in wasted time.

As with many of these types of surveys, on social network use during work, or using worktime for Christmas shopping, fails to take shrinking lunchtimes into account, as well as the potential benefits of having employees using Twitter.

by Graham Charlton 26 October 2009 10:19am 4 comments

Email marketing stats round up

Here's a selection of recent email related stats, taken from a range of source, including Econsultancy's Email Statistics document, which forms part of the Internet Statistics Compendium, and other reports...

by Graham Charlton 16 October 2009 10:28am 3 comments

Email is alive and well. And helping your social media campaign.

The Wall Street Journal may have declared "The End of the Email Era" this week, but that obituary went live far too soon.

Email is still alive and kicking. Beyond the fact that email usage still continues to grow, it is also a key factor in all of the more recent social tools that are seeing explosive growth. And according to a new study by Pontiflex, marketers are finding consumers much more willing to share information via email than social media, meaning that email is still an integral tool in marketing campaigns.

by Meghan Keane 14 October 2009 21:10pm 9 comments

Unhappy customers turn to social media: survey

Customers who experience problems when conducting transactions online are sharing these experiences on social media sites; 13% this year compared with 8% in 2008.

This is one of the findings of a Tealeaf survey of online customer behaviour, and provides another reminder that online retailers need to focus on customer experience, especially as 74% of online adults said negative comments read online have an influence on whether they will do business with a company.

by Graham Charlton 13 October 2009 11:14am 4 comments

39% of companies unhappy with their conversion rates: survey

Online businesses have plenty of room for improvement, with 39% saying they are dissatisfied with their conversion rates, and just a quarter claiming to be either 'very' or 'quite' satisfied.

This is one of the findings from our Conversion Report, produced in association with RedEye, which presents the results of a survey of 700 company and agency respondent about their approach to conversion rates.

by Graham Charlton 12 October 2009 14:36pm 8 comments

E-commerce stats round up

Having gathered together some recent mobile internet stats in a post last week, I've found some stats on online retail from the past month or so.

Here is a selection of recent e-commerce related statistics, along with a few thrown in from our most recent Internet Statistics Compendium...

by Graham Charlton 09 October 2009 09:32am 1 comment

Mobile internet stats round up

I've come across a few stats on mobile internet and mobile app usage this week, so I've decided to gather them together in one handy post.

I've also added a selection of mobile stats from our most recent Internet Statistics Compendium...

by Graham Charlton 02 October 2009 09:06am 0 comments

16% of web users click on banner ads. Are display ads dead?

Display ad purveyors have desperately been trying to climb out from under the thumb of click-through rates, and a new study from comScore shows that they better do so quickly. The number of people who have clicked on display ads has dropped 50% in the last year. Even worse, only 8% of people online accounted for 85% of the display ad clicks.

by Meghan Keane 01 October 2009 22:54pm 9 comments

EBay shows that mobile commerce can work

Online auction giant eBay recently announced that it has generated $380m in sales through its mobile commerce channel, showing the potential value of m-commerce for retailers.

The figures are interesting, especially as other large retailers such as Amazon have yet to reveal their mobile commerce sales, and shows that enough shoppers are prepared to make purchases on their mobiles to make it worthwhile for retailers.

by Graham Charlton 01 October 2009 09:04am 2 comments