stats | Internet Marketing Blog

26% of US shoppers were 'showrooming' this Christmas

A new survey from Econsultancy highlights the growing importance of mobile for holiday shoppers, with 26% using their phones to compare prices and check reviews when in bricks and mortar stores.

Our Toluna powered Christmas 2012 US Online Shopping Survey asked 1,000 online consumers about their research and purchase behaviour.

Topics covered include the use of mobile, shipping issues and the further shift to online shopping.

Here are some key stats from the survey...

by Graham Charlton 16 January 2013 17:52pm 0 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include tech companies use of social media, digital opportunities in 2013, showrooming, LinkedIn's 200m members and the mobile web in Africa.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 11 January 2013 11:08am 1 comment

Mobile optimisation is the 'most exciting digital opportunity' for 2013

Mobile optimisation is the most exciting digital opportunity for marketers in the coming year, according to stats from a new Econsultancy report.

Our latest Quarterly Digital Intelligence Briefing: Digital Trends for 2013, produced in association with Adobe, looks at what marketers see as the most important trends in the next 12 months.

Content, conversion, mobile, social and personalisation have emerged as some of the key areas for markerters to focus on this year.

by Graham Charlton 10 January 2013 10:15am 2 comments

What do marketers really think about search?

Most large brands now use search marketing. But what are marketers’ priorities when it comes to search? And what trends do they see on the horizon?

At Kenshoo, we recently ran a survey with Marketing Week magazine that asked more than 300 marketers from a wide spectrum of industries about their views on search.

Here are some of the things we learned...

by Chris Ward 20 December 2012 11:36am 3 comments

14 fascinating insights from Econsultancy's 2012 reports

Our research team has been extremely busy this year writing dozens of reports on digital marketing and ecommerce.

Due to the vast amount of content they produce it's possible that some of them may have escaped your attention, so here's a round up of most of our surveys and reports from 2012 including some of the juiciest stats.

The topics include conversion rate optimization, multichannel shopping, content marketing, digital outsourcing, user testing, email and search.

So, here are the stats...

by David Moth 20 December 2012 10:52am 1 comment

Five reasons why the UK leads the world for ecommerce

In our new Ecommerce Platforms Buyer’s Guide, one of the highlighted trends was the continued growth of the ecommerce market in the United Kingdom.

This has been the driving factor for increased spend on the technology and services that facilitate online and multichannel commerce.

Figures from the IMRG CapGemini e-Retail Sales Index, summarised in a report published by Ofcom last week, show that the UK leads the world for online consumer spending per person.

by Andrew Warren-Payne 17 December 2012 10:15am 14 comments

10 interesting digital stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include content marketing, mobile payments, US online holiday spending, Google search trends and more.

For more digital marketing stats, check out our Internet Statistics Compendium.

by Graham Charlton 14 December 2012 11:35am 2 comments

Digital marketing Australia: 50+ stats you probably didn’t know

Everyone loves statistics, so as the year comes to a close, we’ve pulled out some juicy data for the region.

All the information has been taken from Econsultancy’s Australian Internet Statistics Compendium, a data-behemoth document that’s more than 450 pages long and updated on a monthly basis.

So, what’s happening in digital, Down Under?

by Jake Hird 13 December 2012 23:03pm 0 comments

Content marketing: what is really holding you back?

It's been a big year for content marketing, and now the vast majority of marketers see it as a key part of their strategy.

However, just 38% of companies currently have a content marketing strategy in place, according to our Content Marketing Survey Report, produced in association with Outbrain,

This infographic presents some of the key stats from the survey, while the video shows our Research Director Linus Grergoriadis presenting the results.

by Graham Charlton 12 December 2012 10:52am 2 comments

This week's top six infographics

Once again we round up six of the best infographics we've seen this week.

The topics include how developers can make better use of tablets, the big data skills shortage, Cyber Monday stats, and the best time to share things online.

by David Moth 07 December 2012 11:10am 0 comments