stats | Internet Marketing Blog

Which content marketing metrics are you using?

Content marketing is all the rage right now, but how are publishers measuring the success of their content strategies? What are the most important metrics?

Of course, the answer may depend on the type of business and the aims of any content strategy, but some metrics are useful whatever the purpose.

I'll look at some of the responses from our Content Marketing Survey Report, sponsored by Outbrain...

by Graham Charlton 08 October 2012 10:04am 0 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include how shoppers use mobile for product research, content marketing, Marks & Spencer's multichannel shopping experience, Vevo and online customer service.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 05 October 2012 09:46am 1 comment

Just 38% of companies have a content marketing strategy: report

While the importance of content marketing is beyond dispute, with 90% of respondents believing that it will become more important over the next 12 months, just 38% currently have a defined strategy in place.

Econsultancy's first Content Marketing Survey Report, produced in association with Outbrain, is based on a survey of more than 1,300 digital marketing professionals working for brands, publishers and agencies.

Here are a few highlights from the survey report...

by Graham Charlton 03 October 2012 12:12pm 10 comments

10 interesting digital marketing stats we've seen this week

Here's a round up of some of the most interesting digital marketing stats we've seen this week.

Stats include CompareTheMarket's dominant performance on social, the use of m-commerce in the UK, the increase in impulse buying thanks to mobile and BBC iPlayer's record-breaking month.

For more digital stats, see our comprehensive Internet Statistics Compendium.

by David Moth 28 September 2012 10:30am 4 comments

10 interesting digital marketing stats we've seen this week

Here's a round up of some of the most interesting digital marketing stats we've seen this week.

Stats include Walmart's localised Facebook strategy, QR codes, email marketing, Pinterest and the UK's search traffic for August.

For more digital stats, see our comprehensive Internet Statistics Compendium.

by David Moth 21 September 2012 11:58am 0 comments

Why do infographics make great marketing tools? [infographic]

Here's another infographic about infographics, this time explaining why they can be such a valuable marketing tool.

This infographic from Neomam contains some interesting stats. For example, publishers that use them grow their traffic by an average of 12% more than those who don't...

by Graham Charlton 18 September 2012 18:29pm 4 comments