The global music streaming giant Spotify made £370m in revenue for 2012 with increases in both users and advertisers.
Spotify has a selection of ten main advert formats. Some are interruptive, others arrive during extended terms of no-use of the application, and some are clickable.
These ad formats will suit various types of businesses. The high-end or in need of last-second promotion (movie studios, album launches) will enjoy the light boxes and homepage takeovers, while small businesses with low budgets may prosper with trendy playlists.
This post details the five most commonly selected advert formats, with my own quick survey (via SurveyMonkey) of 100 people providing opinion as to which works best.
Take a look and which your brand could be using.
In January, Sky announced that it would be launching a new online TV service later this year. Designed in large part to allow non-Sky customers to access Sky content, the service would allow its subscribers to access a variety of content, including movies and sports, on a pay-as-you-go basis.
Right on schedule, Sky today announced that the service, dubbed NOW TV, will be launching tomorrow.
London's 2012 Olympic Games are fast approaching, and NBC, which has television rights to the Olympics through 2020, is doing everything it can to recoup its substantial investment.
That's good news for viewers in the United States this year because NBC's strategy will make the 2012 Games coverage the most extensive yet.
Netflix was once one of the highest-flying internet media companies around.
That all changed in 2012 when its CEO, Reed Hastings, decided that the days of requesting DVDs by mail were numbered.
The future of his business was streaming. To push consumers into the future, Hastings had to break 'DVDs by mail' and 'streaming' into two separate services, each requiring a different subscription.
Netflix has announced that its members have streamed 2bn hours of
TV shows and movies in Q4 2011.
With more than 20m global users, this equates to roughly
10 hours of content per person.
Netflix hit the headlines in October last year after losing
800,000 subscribers in the US following the decision to split its postal and
online streaming services, so the announcement is good news as it gears up for
expansion into the UK and Ireland in Q1 this year.
Yesterday, Netflix announced that its aggressive international expansion plans will bring its internet movie and television streaming service to the U.K. and Ireland in early 2012.
The announcement should have been a bright spot for a company which has been flying high for the past several years. But it was overshadowed by a bout of bad news: last quarter, Netflix lost 800,000 subscribers in the U.S.
Are cable customers ditching their cords, or shaving them? While the debate over what cable customers are doing and planning to do with their cords continues, one thing is clear: cable players are concerned.
So in an effort to prevent cord cutting, they're increasing looking to find ways to embrace the channel cord cutting is blamed on the internet.
With a market cap of over $15bn and a share price of $290, Netflix is one of the internet's highest flying stars. But changes the company is making to its pricing could have it crashing back down to earth.
Yesterday, the company announced that it is offering two separate plans going forward: one for unlimited DVDs by mail, which costs $7.99/month, and one for streaming, which also costs $7.99/month. Currently, Netflix customers can receive both unlimited DVDs and streaming for only $9.99/month.
Not surprisingly, a 60% price increase has sparked an online fury, with angry Netflix customers threatening to drop their Netflix subscriptions.
Last month, beleaguered video rental chain Blockbuster filed for bankruptcy. While the company's demise can be blamed on a number of factors, it's hard to ignore one: the rise of Netflix.
Netflix, which is now an $8bn corporation trading at just over $153 per share, looks poised to capture a big part of the nascent streaming business.
A survey finds that football fans are not streaming football matches online in anything like the numbers that broadcasters had hoped for, with just 2% saying they are likely to stream games online.
Football clubs and broadcasters were hoping for additional revenue from internet streaming, but the online products on offer so far have little appeal for football fans and I can see why.