tablets | Internet Marketing Blog

Juniper predicts TV viewing via tablets will grow to 3 hours a month by 2014

TV viewing via tablets is predicted to increase to just over three hours per month by 2014, according to a new report from Juniper Research.

The increase is attributed to growing user satisfaction and the availability of a wider range of content.

The report, ‘Mobile TV; Applications, Devices and Opportunities 2012-2016’, states that the increase will be most apparent in North America because of the existing popularity of services like Netflix and Hulu.

by David Moth 06 March 2012 10:57am 0 comments

Apple announces March 7 iPad 3 event

Facing increased competition in the tablet space, Apple's still-dominant iPad has been expected to receive a refresh next month.

Today, Apple made it official by announcing an iPad-related event for March 7.

by Patricio Robles 28 February 2012 21:35pm 3 comments

The high street is central to multichannel retail strategy: stats

The UK's shoppers are adopting mobile and tablets, yet the high street remains central to the research and purchase process.

87% of survey respondents using a store as part of the purchase journey in the past month, though high prices, crowds, and the time taken are seen as drawbacks.

The stats come from Shoppercentric's 'Shopping in a Multichannel World' survey, and the results show that customers are using a wide variety of channels.

Mary Portas may have managed to produce a retail review containing just three references to digital, but online and mobile is vital for the future of the high street.

by Graham Charlton 28 February 2012 10:59am 5 comments

Is Google's Motorola "firewall" really a good thing?

Google is now seeing more than 850,000 new Android device activations per day, and Android head Andy Rubin says the search giant will "double down" on Android tablets this year.

But the real key to Android's success could be found in Google's acquisition of Motorola Mobility, which was recently approved by EU and US regulators.

by Patricio Robles 27 February 2012 17:21pm 1 comment

Microsoft prepping MS Office for iPad: report

If you can't beat 'em, join 'em.

When it comes to making its most popular software available for the iPad, that's precisely what Microsoft may be doing.

by Patricio Robles 21 February 2012 18:12pm 1 comment

Google prepping Android 5.0: report

It seems like only yesterday that Google introduced its latest version of Android, Ice Cream Sandwich, to the world. At the time, I suggested that it might be "the most important Android release ever."

And for a good reason: Ice Cream Sandwich, which marked the fourth version of Android, included some major changes to the Android interface and sought to make Android a tasty option for both smart phones and tablets.

by Patricio Robles 16 February 2012 18:41pm 2 comments

Why you need a tablet strategy in 2012

For the last six years, we have carried out an Online Future Shopping Index survey straight after Christmas, to determine whether people plan to spend more or less the following year.

Each year we make a prediction based on the results and I’m happy to say that once again last year’s prediction was pretty much spot on!

We predicted 12% to 17% growth in online sales during Christmas 2011; the actual figure, reported by the IMRG in January was 16.5%.

by Matthew Tod 15 February 2012 12:45pm 2 comments

Smart phones, tablets were a big part of holiday shopping: report

Marketers know that smart phones and tablets are increasingly part of the "path to purchase" for many consumers, but how big a role did they play in purchasing decisions this past holiday season?

According to Google, a big one.

by Patricio Robles 14 February 2012 17:12pm 0 comments

Multichannel boosts email: new report

It's an exciting time for the email marketing industry, and no matter what Mark Zuckerberg says, the end is certainly not nigh, according to new research published this week from Econsultancy.

According to Econsultancy's 2012 Email Marketing Platforms Buyer's Guide, the UK email marketing industry grew by an estimated 15.5% last year to a value of £388 million by the end of 2011.

The research highlights that the rise of cross-channel marketing is helping to fuel growth in the email marketing industry. Rather than operating in its own silo, email is now seen as an essential component of a wider campaign. Thanks to the rise of mobile, email is now everywhere, accessible anywhere, at any time and at any location.

by Aliya Zaidi 24 January 2012 13:36pm 0 comments

DC Entertainment rebrands with interactive logo

Rebranding is never easy. A company's visual identity is extremely important, and established companies can risk a lot when they make changes, making change challenging.

Such a challenge was faced by DC Entertainment, which yesterday unveiled its new brand identity. The iconic comic publisher, whose fictional characters include universally-recognized figures like Superman and Batman, was founded nearly 80 years ago. But you wouldn't know that looking at its new logo.

by Patricio Robles 20 January 2012 17:22pm 0 comments